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Recommendations: Do Good, Feel Good

  Humans are social – and part of our social psychology includes the need to help others. We're wired to "feel good" when we do good.

Articles by Betterment Editors

By the Editorial Staff
Betterment Resource Center  |  Published: November 9, 2011

Making recommendations is one way we do good and as a result feel good.

This social behavior lets us connect with others in meaningful ways. We love to refer our favorite books, restaurants, and products. We get pleasure out of helping other people discover the things we love.

I love making recommendations – especially for music and restaurants. Topping my playlist right now is Santa Fe by Beirut. And, if you are ever in lower Manhattan in the morning, the breakfast at Cafe Select should not be missed.

This November, Betterment is focused on referrals. We know that you, our customer, have a fantastic network of friends, family, co-workers, and acquaintances. Many of them would love Betterment as much as you.

Consider telling your friends and family about Betterment this month. Not only will you feel good for making a recommendation, you’ll also get a small “thank you” in your Betterment account. This month, we are giving away a $50 account bonus for referrals.

Also, if you have recommendations for Betterment – improvements to the product, our communications, anything – we’d love to hear them. You can email jon@betterment.com or call us at 1-888-428-9482.

Thanks for being a Betterment customer, and thanks for telling your friends about us.

P.S. To receive the $50 promotion, you need to refer friends through our referral platform here.

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