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Betterment

Save, invest, retire

GET — On the App Store

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Introducing Custom Model Portfolios. Learn more

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INVESTING MADE BETTER

Meet the app that gives you the tools, inspiration, and advice you need to become a better investor.

The New York Times CNBC Business Insider Forbes

Investing built for a better future.

Whether you’re starting with $10 or $10M, we’re here to help you earn more money.

Easy: 4.8 rating on the app store
Easy 4.8 rating on the app store

Easy

Get started with as little as $10 and use our top-rated mobile app to invest on the go.

Optimized: Turn on auto-deposit
Optimized Turn on auto-deposit

Optimized

We put the robots to work for you, with automated tools and strategies that help unlock your money’s potential.

Personalized: Set risk tolerance
Personalized Set risk tolerance

Personalized

Customize your account, either as hands on as you want, or with our guidance along the way.

Investing is the key to building wealth.

Slide the coin and see how your money can grow over time:

Monthly deposit $200
 
Typical savings account $72,763
 
Investing account after 30 years $235,213

Chart is a hypothetical comparison. Investing involves risk of loss and performance is not guaranteed. See details

What makes Betterment better?:

  • Built to make investing easy.

    Built to make investing easy.

    We'll guide you through portfolio options, risk levels, goal setting, and savings features.

  • Diversified investing. Diversified investing.

    Diversified investing.

    Our portfolios are made of ETFs (rather than a few stocks) to help your money grow with less volatility.

  • Transparent pricing.

    Transparent pricing.

    Keep things simple with one low, annual fee of 0.25%.

  • Invest with your values.

    Invest with your values.

    Our Socially Responsible Investing helps you make an impact without sacrificing your performance goals.

  • Save on taxes.

    Save on taxes.

    Get automated and optimized tax strategies to help you take home more.

  • Track your finances.

    Track your finances.

    Connect all outside accounts and manage your financial life in one place.

4.8 rating 600,000 customers 28 Billion assets under management

Betterment today.
Better tomorrow.

Still have questions?

1 Accurate as of 04.01.2021. Current rating can be found on Betterment's App Store listing and is subject to change. Rating is based on the average of all total app reviews from App Store®. App Store users are not required to be Betterment clients to rate the app. Rating is not necessarily representative of any one client's experience, nor is it indicative of investor performance. "Top Rated Personal Finance App" category awarded to finance apps above 4 stars ratings by the App Store, and individual reviewer experience may vary.