Today was a HUGE day for Betterment. We officially launched our product on stage as a Battlefield Finalist at the TechCrunch Disrupt conference in New York, NY. Only a handful of companies from a pool of over 500 applicants were selected to present on the “Battlefield” stage in front of a panel of technology industry experts to see who has the best startup idea. It was nerve-racking, but we made it through the first two rounds of competition today. On Wednesday we will find out if we made it to the final round of competition.
We would sincerely like to thank TechCrunch for inviting us to launch our product at the conference–the exposure is invaluable for us as we try to help everyone save and invest better.
We also want to thank all of the customers who have been signing up now that our doors are open for business. Above all else, we want to make sure you have a spectacular customer experience and never even consider going back to your old bank savings account. If you like your Betterment account, tell a friend because there’s a good chance they will like it too. If you run into any issues with your account, let us know and we will make it right. It’s that simple.
Read TechCrunch’s recap of our presentation: http://techcrunch.com/2010/05/24/betterment-wants-to-be-your-new-savings-account/#ixzz0ouWufJca
This article was published on May 25, 2010
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