How is a Betterment investment account different from a traditional online brokerage account?

Betterment offers a variety of features, including:

  • A straightforward pricing model without hidden fees.
  • A straightforward user experience which can help make it easier to understand your finances and set your goals.
  • Automatic diversification of your assets through expert-built portfolios of ETFs .
  • Automatic rebalancing of your portfolio once your balance reaches the minimum threshold.
  • Automatic reinvestment of your dividends.
  • Transaction in exact dollar amounts (so you don't have to buy whole shares).