Choosing a robo-advisor: Investing made personal

Compare Betterment, Wealthfront, and Vanguard Digital Advisor and choose the right robo-advisor for you. 730,000+users manage their money with the company that started the category—Betterment.

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What is a robo-advisor?

Robo-advisors manage your investments with portfolio guidance and time-saving automation.

  • An online financial advisor.

    Robo-advisors use technology to help manage your money, deliver low-cost financial advice, and provide automated financial planning.

  • A portfolio manager.

    Robo-advisors manage investment portfolios on your behalf, but there are some key differences in how effectively each tool sets up your investments for your goals.

  • An alternative to DIY-investing.

    If you’re more interested in automating time-intensive financial tasks than in gaming the market, a robo-advisor could be for you.

Compare Betterment, Wealthfront, and Vanguard Digital Advisor.1

Choosing a robo-advisor? Consider the full picture of a robo-advisor’s approach to advice, management fees, and investment options.

Betterment Wealthfront Vanguard Digital Advisor
Minimum to start




Annual fees for investment accounts




Goal-based account setup
Interest on your cash balance



No cash account

Automatic tax loss harvesting
Design-your-own portfolios
Independence from banks and fund providers
Withdrawal times for investment accounts

4-5 business days

3-4 business days

2 business days

Automatic deposits

1 Stated information regarding BettermentWealthfront, and Vanguard Digital Advisor can be found on each firm’s respective website and is accurate as of 09/2/2020. The information provided here does not reflect any promotional rates that may be available and is subject to change. Different interest rates may apply to different types of accounts, different zip codes, and different balance amounts. Accordingly, the actual rate for any account that you hold could be materially different than the rate stated here. You should contact each respective firm for current and complete information about available account types, including applicable interest rates, and fee structure. Betterment is not responsible for the accuracy, timeliness, or completeness of information on third-party websites. This information is intended to be educational only and is not reflective of actual client experience or portfolio performance.

Betterment can help you reach your financial goals.

Betterment is elevating the marketplace of financial advice through:

  • $0 account minimums across our investing products
  • Personalized retirement plans
  • One-on-one financial advice


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Join 730,000+people on their journey of pursuing happiness.

Since Betterment’s launch over 10 years ago, we’ve grown our product offerings and customer base.

  • 730,000+customers.

  • Rated an innovative fintech company in 2020 by Forbes.2

  • $33 Billion+ assets under management.