The Account Recommender tool uses artificial intelligence to summarize our automated recommendations in personalized, easy-to-understand language. The recommendations themselves are based on rules-based logic designed by our team of financial advisors. This logic takes the same structured approach our financial advisors use when helping customers build financial plans and decide which account/s to open.
All customer data is made anonymous before being accessed by AI models (see our Privacy Policy for more on how we use customer data), and our team of advisors regularly reviews AI-generated summaries to ensure they meet our standards. Due to the nature of generative AI, however, accuracy is not guaranteed.
Both Betterment’s logic-based recommendations and AI-generated summaries of those recommendations are informed by customers’ self-reported financial information, such as income, investable assets, tax-filing status, and employment status, as well as the accounts customers have opened at Betterment and have connected from external platforms. For the most accurate summaries, customers should keep this information current.
The Account Recommender tool offers advice based on what types of accounts you already have open, but does not take into account how much an account is funded relative to another. It also does not account for advice clients may receive in other parts of the Betterment experience.