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Betterment

Save, invest, retire

GET — On the App Store

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Introducing Custom Model Portfolios. Learn more

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INVESTING MADE BETTER

Meet the app that gives you the tools, inspiration, and advice you need to become a better investor.

New York Times logo CNBC logo Business Insider logo Forbes logo

Investing built for a better future.

Whether you're starting with $10 or $10M, we're here to help you earn more money.

Easy: Blue box with a timer in it with an annotation pointing to it that reads "get started in 3 minutes", to the left of the timer is a 4.8 star rating from the app store.
Easy Blue box with a timer in it with an annotation pointing to it that reads "get started in 3 minutes", to the left of the timer is a 4.8 star rating from the app store.

Easy

Get started with as little as $10 and use our top-rated mobile app to invest on the go.

Optimized: Green box with a set of gears with an user interface component on top of it that reads "turn on auto-deposit, every 2 weeks, $100" with a checkmark behind it.
Optimized Green box with a set of gears with an user interface component on top of it that reads "turn on auto-deposit, every 2 weeks, $100" with a checkmark behind it.

Optimized

We put the robots to work for you, with automated tools and strategies that help unlock your money’s potential.

Personalized: Yellow box with portfolio ring on top of it with a user interface component that reads "set risk tolerance". There's a drop down option with "moderate" selected from the options of "conservative, moderate, and aggressive".
Personalized Yellow box with portfolio ring on top of it with a user interface component that reads "set risk tolerance". There's a drop down option with "moderate" selected from the options of "conservative, moderate, and aggressive".

Personalized

Customize your account, either as hands on as you want, or with our guidance along the way.

Investing is the key to building wealth.

Slide the coin and see how your money can grow over time:

Monthly deposit $200
Typical savings account $72,763
Investing account after 30 years $235,213

Chart is a hypothetical comparison. Investing involves risk of loss and performance is not guaranteed. See details

What makes Betterment better?:

  • Built to make investing easy.

    Built to make investing easy.

    We'll guide you through portfolio options, risk levels, goal setting, and savings features.

  • Diversified investing. Diversified investing.

    Diversified investing.

    Our portfolios are made of ETFs (rather than a few stocks) to help your money grow with less volatility.

  • Transparent pricing.

    Transparent pricing.

    Keep things simple with one low, annual fee of 0.25%.

  • Invest with your values.

    Invest with your values.

    Our Socially Responsible Investing helps you make an impact without sacrificing your performance goals.

  • Save on taxes.

    Save on taxes.

    Get automated and optimized tax strategies to help you take home more.

  • Track your finances.

    Track your finances.

    Connect all outside accounts and manage your financial life in one place.

Box with five gold starts on it with text that reads '4.8 rating - 20,000 reviews' Box with text that reads '650,000+ customers' Box with text that reads '28 Billion assets under management'

Betterment today.
Better tomorrow.

Still have questions?