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The new, better

way to invest

is here

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Why we're here

The new way means helping you make the most of your money.

We're taking proven investment strategies that have been around for decades and using technology to make them more efficient. Our goal: to help you make the most of your money, so you can live better.

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What you get

The new way means unlimited access to personalized advice.

Get personalized advice from licensed experts, when and where you need it. We make tailored recommendations on decisions like how much to invest and how much risk to take on in your portfolio. Then, Betterment’s technology invests your money and helps lower taxes in ways many traditional investment services can't match.

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Our commitment

The new way means we work for you.

As your online financial advisor, we always have your back. We don't get commissions for recommending funds, and we don't have funds of our own. That means we do what we believe is right for you. While our technology constantly works to grow your money, our licensed experts are here to answer your questions—anytime, anywhere.

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In the press

Here's what people are saying.

"It's hard to underestimate the broader impact Betterment has had on financial advice in the U.S."


"Betterment became the first independent robo-advisor to reach $10 billion in assets under management."


"Automated investment advice is one of the hottest areas for investors...and Betterment is the market-leading independent."

Business Insider

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Member of Securities Investor Protection Corporation

Betterment Securities is a member of SIPC. Securities in your account protected up to $500,000. For details, please see

Looking out for investors' accounts is a legal duty.

Regulated by the SEC and a member of FINRA, our Broker-Dealer, Betterment Securities, follows a strict set of rules, designed to protect our investors' accounts.