How to Choose the Right Investment Accounts for Your Financial Goals

From 401(k)s to 529s, investment accounts vary in purpose. Learn the differences and which are better suited for your different long-term financial goals.

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Investment accounts are valuable tools for reaching your long-term financial goals. But they’re not all the same. Choosing the right investment account – or mix of multiple account types – could mean reaching your goal ahead of schedule, or having more finances to work with. But choosing the wrong account type could mean your money isn’t available when you need it.

The right investment account depends on your plans for the future. Maybe you’re thinking about retirement or saving for your child’s college education. Perhaps you’re trying to pass on as much of your assets to your loved ones as possible. Or you might just be trying to earn more interest than you could expect from a traditional savings account or certificate of deposit (CD).

Knowing your goal is the first step to choosing the right investment account. In general, you’ll end up with one of five basic types of investment account:

  • IRAs, which are tax-advantaged accounts used by individuals and married couples to save for retirement.
  • 401(k)s, which are accounts offered by employers that have a similar goal (retirement) and tax advantages as IRAs but relatively higher contribution limits.
  • Health Savings Accounts (HSAs), which enjoy triple the tax advantages and can be used for retirement under the right circumstances.
  • Individual (or Joint) Brokerage Accounts, which lack tax advantages but are available to virtually anyone for any investment purpose.
  • 529 plans, which are tax-advantaged accounts that let individuals save for their own or a loved one’s education expenses.

Each of these investment accounts is designed with different objectives in mind. Some are more liquid than others, giving you greater flexibility to withdraw money when you need it. Some come with tax advantages. Some have rules and restrictions for when (and how much) you can contribute to them. Or eligibility requirements that determine who can contribute to them.

But you don’t have to have an MBA or work in finance to understand the different choices you have. In this guide, we’ll show you how identifying your goal helps narrow your options.

Focus first on your investment goal

Investment accounts come in many different forms, but you don’t have to learn the intricacies of them all. Before you choose where to put your money, you should have a clear understanding of what you’re trying to do with it. Starting with a financial goal in mind immediately narrows your options and keeps your decision rooted in your desired outcome.

Here are some of the most common goals people have when opening an investment account.

Planning for retirement

When it comes to retirement planning, there are two main types of specialized retirement accounts to consider: IRAs and 401(k)s. HSAs can also be repurposed for retirement with some special considerations, which we’ll preview later.

Retirement accounts offer unique tax advantages that can put you in a better position when you retire. However, you’ll usually incur penalties if you withdraw from these accounts before you reach retirement age.

With either account type, you can control the ratio of securities (stocks, bonds, etc.) in the account, investment strategy, and more. Within each of these account types, there are also two main kinds to consider: Roth or traditional.

First let’s talk about the difference between a 401(k) and an IRA, then we’ll look at Roth vs. traditional options.


A 401(k) is a retirement plan offered by your employer, also known as an employer-sponsored retirement account. If you invest in a 401(k), your contributions will be automatically deducted from your paycheck.

One of the biggest advantages of a 401(k) is that employers will sometimes match a percentage of your contribution as an added benefit of employment, giving you money you wouldn’t otherwise have. If your employer offers to match 401(k) contributions and you don’t take advantage of that, you’re leaving money on the table and choosing to receive fewer benefits than some of your coworkers.

401(k)s also have higher contribution limits than IRAs. Every year, you can legally contribute more than three times as much to a 401(k) as you can into an IRA—up to $22,500 in 2023 if you’re under 50—helping you reach retirement goals sooner.

When you leave your employer, you have to decide whether to leave your 401(k) funds with their provider, or roll them over to an IRA or a 401(k) offered by your new employer.

Individual Retirement Account (IRA)

An IRA works similarly to a 401(k), but your contributions don’t automatically come from your paycheck, and the annual contribution limits are lower ($6,500 if you’re under 50). Since an IRA isn’t offered through your employer, your employer won’t match your contributions to it.

If your employer doesn’t offer a 401(k) or doesn’t match your contributions, an IRA can be an excellent choice to start retirement saving. Some investors choose to have both a 401(k) and an IRA to contribute as much as possible toward retirement through tax-advantaged means. The contribution limits are separate, so you can max out a 401(k) and an IRA if you can and are comfortable setting that much money aside every year.

Roth vs. traditional

The tax advantages of 401(k)s and IRAs come in two flavors: Roth and traditional. Contributions to Roth accounts are made with post-tax dollars, meaning Uncle Sam has already taken a cut. Contributions to traditional accounts, on the other hand, are usually made with pre-tax dollars. These two options effectively determine whether you pay taxes on this money now or later.

Here’s another way of looking at it: Say you make $50,000 a year and contribute $5,000 to a Traditional retirement account, your taxable income is $45,000. You’re reaping the tax benefits of your retirement account now—and investing more than you may have been able to otherwise— in exchange for paying taxes on that money later. When you start withdrawing from your account, you’ll generally pay taxes on everything you withdraw, not just your original income. As a side note for high earners, the IRS limits deductions for Traditional IRAs based on income

With a Roth account, you pay taxes on your contributions up front– meaning you potentially have less money to invest with–but enjoy the tax advantages later. If you make $50,000 a year and contribute $5,000, your taxable income is still $50,000. The earnings you accrue through a Roth 401(k) or Roth IRA are generally tax-free, so when you reach retirement age and start making withdrawals, you don’t have to pay taxes. As a side note for high earners, the IRS limits eligibility for Roth IRAs based on income.

So, which is better, Roth or Traditional?

The answer depends on how much money you expect to live on during retirement. If you think you’ll be in a higher tax bracket when you retire (because you’ll be withdrawing more than you currently make each month), then paying taxes now with a Roth account can keep more in your pocket. But if you expect to be in the same or lower tax bracket when you retire, then pushing your tax bill down the road via a Traditional retirement account may actually be the better route. Regardless, you should always consult a licensed tax advisor for the best information on your unique circumstances.


Designed primarily to help individuals pay for health care costs, HSAs can be an overlooked and underrated investing vehicle. That’s because your HSA contributions, potential earnings, and withdrawals (with a few key stipulations) are tax-free. This is what we mean when we say HSAs enjoy “triple” the tax advantages of IRAs and 401(k)s. In the case of those other two popular investment vehicles, you can catch a tax break on money coming in or going out, but not both. Learn more about how to use your HSA for retirement.

Earning more from your savings

Some people use investment accounts to simply help maximize the value of their unused income, or to save for major purchases down the road, like a home purchase or car.

While a Cash Reserve account can work well for short-term financial goals, a general brokerage account lets you purchase stocks, bonds, exchange-traded funds (ETFs), mutual funds, and other financial assets that come with greater risk and the potential for greater returns.

With a brokerage account, you need to decide if you want an individual or joint account. This choice basically comes down to who you want to have control over this account and what you’d like to happen with it when you pass away.

It’s common for married couples to use a joint account to consolidate their resources and avoid the hassle of managing multiple accounts. But if you select a joint account, it’s important that you completely trust the other person, as their decisions and even their credit can significantly alter your financial assets. Creditors can sometimes claim funds from a joint investment account, even if the other person hasn’t contributed a dime.

While general brokerage accounts offer a lot more flexibility than other investment accounts, they don’t provide tax advantages. If there are account types specialized toward your goal (like how IRAs are built for saving for retirement), they will likely have advantages over a general brokerage account.

Saving for your own or a loved one’s education

There are a lot of ways to save for education. But if you’re trying to make the most of your money, a 529 plan is an ideal choice because its earnings are tax-free, as long as you use them for qualified education costs.

Your 529 plan doesn’t have to sit for a fixed period for you to start using it. As long as it’s applied to education-related expenses (tuition, room and board, books, student loan payments, etc.) for the beneficiary, you can withdraw from the plan as needed.

The tax advantages and usage flexibility usually make 529 plans far more suitable for education planning than a simple savings account or a general brokerage account.

Start working toward your financial goals

Betterment has a variety of investment accounts to help you reach your long-term money goals. We do the heavy lifting for you and keep costs low, so you keep more of your money and can simply live your life. Whether you’re planning for retirement or otherwise, we’ll help you find the right account for your goal. Learn more about investing with Betterment or get started today.

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Betterment is not a tax advisor, and the information contained in this article is for informational purposes only.