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Betterment

Save, invest, retire

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Introducing Custom Model Portfolios. Learn more

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BUILT TO MAKE INVESTING EASY

Automated technology is how we make investing easier, better, and more accessible.

Get started
An account card, labeled as 'General Investing', with a status message indicating that there is a recurring deposit set to $100 monthly to the account, overlaid on top of an illustrative 3d bar chart that is meant to represent hypothetical growth of investments over time.
An account card, labeled as 'General Investing', with a status message indicating that there is a recurring deposit set to $100 monthly to the account, overlaid on top of an illustrative 3d bar chart that is meant to represent hypothetical growth of investments over time.

Here's what easy looks like:

  • 1. Tell us a little about you.

    How much you want to invest, why you're investing, and your preferred timing.

  • 2. Set up your account in minutes.

    Get started with an investing goal or general investing account and make your first deposit.

  • 3. Let us handle the hard stuff.

    This is where we shine. From portfolio recos to fractional share investing to tax-efficient withdrawals.
A smartphone with the Betterment app showing a General Investing goal with a balance of $7,365.00, along with a projection chart that shows the likely growth of this account, a target, and whether this particular account is on track to reach the target set by the user
A smartphone with the Betterment app showing a General Investing goal with a balance of $7,365.00, along with a projection chart that shows the likely growth of this account, a target, and whether this particular account is on track to reach the target set by the user

Your investing portfolio made easy.

We custom-build our portfolios with low-cost, diversified ETFs (no more blindly chasing hot stock tips). We'll recommend one for you and automatically adjust your portfolio as new and better funds become available.

See our portfolio options
Three cards that represent a sample of the portfolio options that are available with Betterment, including Betterment's 'Core Portfolio', 'Betterment Cash', and 'Socially Responsible Investing'. Each portfolio has an associated risk level associated with it, and there is an annotation that states 'Adjust your portfolio and risk to fit your needs' Three cards that represent a sample of the portfolio options that are available with Betterment, including Betterment's 'Core Portfolio', 'Betterment Cash', and 'Socially Responsible Investing'. Each portfolio has an associated risk level associated with it, and there is an annotation that states 'Adjust your portfolio and risk to fit your needs'

Automated investing helps remove the hassle.

Once you deposit, we automatically invest in the market. No holding accounts or manual steps. Plus, our algorithms continually monitor and manage your portfolio at a fraction of the cost of a traditional advisor.

A woman sitting on the couch using her laptop, overlaid on top of a graphic that shows a slider that allows you to adjust the monthly recurring deposit amount to an account

  • Portfolio rebalancing

    We keep your account at your preferred ratio of stocks to bonds.

  • Dividend reinvestment

    We use dividends to balance your portfolio and help avoid static cash.

  • Recurring deposits

    You can automate your deposits on your preferred schedule.
A smartphone with the Betterment app, showing a 'General Investing' account, account balance, a hypothetical balance chart, and associated details about the account's hypothetical performance over time, inclusive of total amount earned, dividends earned, and tax losses harvested.

Tax-saving tools help you earn more over time.

Our automated tax tools, which you can turn on anytime, help you avoid paying unnecessary taxes. These are the tricks of the trade the pros use—we just think everyone should have easy access to them.

Dive deep on taxes
A smartphone with the Betterment app, showing a 'General Investing' account, account balance, a hypothetical balance chart, and associated details about the account's hypothetical performance over time, inclusive of total amount earned, dividends earned, and tax losses harvested.

  • Tax loss harvesting

    We can automatically sell holdings experiencing a loss to help offset taxes.

  • Tax coordination

    Our automated asset location tool places your holdings in tax-advantaged accounts.

  • Tax impact preview

    See how much you might have to pay in taxes before withdrawing.

Put the robots to work for you.

Get started
A hypothetical chart showing balance, gears, and a calculator