Betterment is built to lower fees and seek higher returns.

We combine personalized advice from licensed financial experts with modern, intuitive technology to help you invest smarter—all for one low, transparent fee.

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Low Fees
Betterment
Wealthfront

Management Fee

Betterment

0.25%

Wealthfront

0.25%

Average ETF Expense Ratio

Betterment

0.07% to 0.16%

Wealthfront

0.07% to 0.16%

Minimum Investment

Betterment

$0

Wealthfront

$500

Independent Fund Selection
Betterment
Wealthfront

Independent Fund Selection

As a fiduciary, we are bound to do what’s right for our clients. We're not incentivized to recommend certain funds, and we don't have our own investment products to sell.

Betterment
Wealthfront
Personalization
Betterment
Wealthfront

Goal Tracking

Betterment
Wealthfront

External Account Analysis

Betterment
Wealthfront

Automatic Rebalancing

Rebalancing can help maintain your desired risk level. Betterment rebalances your portfolio dynamically, efficiently and automatically as you invest.

Betterment
Wealthfront

Tax Loss Harvesting

Tax loss harvesting is the practice of selling a security that has experienced a loss. By realizing, or "harvesting" a loss, investors are able to offset taxes on both gains and income. The sold security is replaced by a similar one, maintaining an optimal asset allocation and expected returns.

Betterment
Wealthfront

Tax Impact Preview

Tax Impact Preview automatically calculates and shows you the potential tax implications of a withdrawal or allocation change before you take action.

Betterment
Wealthfront

Tax Coordinated Portfolio

Betterment automates your asset location strategy to help increase your after-tax portfolio value by an estimated 15% over 30 years.

Betterment
Wealthfront

Socially Responsible Investing Portfolio

Based on the Betterment Portfolio Strategy with increased weight in stocks of companies meeting certain social, environmental, and governance criteria.

Betterment
Wealthfront

No1

Charitable Giving

Betterment customers can donate appreciated shares through a Betterment account. The charity keeps 100% of your gift and you could save more on taxes than with a cash donation.

Betterment
Wealthfront

SmartDeposit

An automated cash investment tool that puts more of your money to work by investing your excess cash.

Betterment
Wealthfront
Security + Access
Betterment
Wealthfront

2 factor authentication login

Betterment
Wealthfront

Customer Service 7 days a week

Betterment
Wealthfront

Licensed Financial Expert Access

Betterment
Wealthfront

App Passwords

App passwords allow you to use third-party personal finance applications, while minimizing the risk of potentially unwarranted access to your Betterment account.

Betterment
Wealthfront
Betterment investing app on laptop and phone
what we do

Technology helps you make the most of your money.

Portfolio rebalancing. Tax-efficient investing. Asset location. Globally diversified portfolio. We automate these proven investing strategies to make them more efficient and available to you.

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Our Commitment

The new way of managing money puts you first.

We're a fiduciary, which means we act in your best interests. We're not incentivized to recommend certain funds, and we don't have our own investment products to sell. That means we'll do what we believe is right for you.

In the press

Here's what people are saying.

"It's hard to overestimate the broader impact Betterment has had on financial advice in the U.S."

Barron's

"Betterment became the first independent robo-advisor to reach $10 billion in assets under management."

FastCompany

"Automated investment advice is one of the hottest areas for investors...and Betterment is the market-leading independent."

Business Insider

Start investing smarter.

At Betterment, we combine low fees and innovative technology with an intuitive interface and personalized advice to help seek better returns on your investment. Don't wait to experience smarter investing—open an account with Betterment today.

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1 A $100k minimum is required, and you must conduct your own research to inform Wealthfront of companies you do not wish to invest in.

Information as of 7/20/2018

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