Betterment is built to lower fees and seek higher returns.
We combine personalized advice from licensed financial experts with modern, intuitive technology to help you invest smarter—all for one low, transparent fee.
Start Investing| Low Fees | Betterment | Wealthfront |
|---|---|---|
|
Management Fee |
Betterment
0.25% |
Wealthfront
0.25% |
|
Average ETF Expense Ratio |
Betterment
0.07% to 0.16% |
Wealthfront
0.07% to 0.16% |
|
Minimum Investment |
Betterment
$0 |
Wealthfront
$500 |
| Independent Fund Selection | Betterment | Wealthfront |
|---|---|---|
|
Independent Fund Selection |
Betterment
|
Wealthfront
|
| Personalization | Betterment | Wealthfront |
|---|---|---|
|
Goal Tracking |
Betterment
|
Wealthfront
|
|
External Account Analysis |
Betterment
|
Wealthfront
|
|
Automatic Rebalancing |
Betterment
|
Wealthfront
|
|
Tax Loss Harvesting |
Betterment
|
Wealthfront
|
|
Tax Impact Preview |
Betterment
|
Wealthfront
|
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Tax Coordinated Portfolio |
Betterment
|
Wealthfront
|
|
Socially Responsible Investing Portfolio |
Betterment
|
Wealthfront
No1 |
|
Charitable Giving |
Betterment
|
Wealthfront
|
|
SmartDeposit |
Betterment
|
Wealthfront
|
| Security + Access | Betterment | Wealthfront |
|---|---|---|
|
2 factor authentication login |
Betterment
|
Wealthfront
|
|
Customer Service 7 days a week |
Betterment
|
Wealthfront
|
|
Licensed Financial Expert Access |
Betterment
|
Wealthfront
|
|
App Passwords |
Betterment
|
Wealthfront
|
Technology helps you make the most of your money.
Portfolio rebalancing. Tax-efficient investing. Asset location. Globally diversified portfolio. We automate these proven investing strategies to make them more efficient and available to you.
Start Investing
The new way of managing money puts you first.
We're a fiduciary, which means we act in your best interests. We're not incentivized to recommend certain funds, and we don't have our own investment products to sell. That means we'll do what we believe is right for you.
Here's what people are saying.
"It's hard to overestimate the broader impact Betterment has had on financial advice in the U.S."Barron's
"Betterment became the first independent robo-advisor to reach $10 billion in assets under management."FastCompany
"Automated investment advice is one of the hottest areas for investors...and Betterment is the market-leading independent."Business Insider
Start investing smarter.
At Betterment, we combine low fees and innovative technology with an intuitive interface and personalized advice to help seek better returns on your investment. Don't wait to experience smarter investing—open an account with Betterment today.
Start Investing1 A $100k minimum is required, and you must conduct your own research to inform Wealthfront of companies you do not wish to invest in.
Information as of 7/20/2018