Betterment is built to lower fees and seek higher returns.
We combine personalized advice from licensed financial experts with modern, intuitive technology to help you invest smarter—all for one low, transparent fee.
Start Investing| Low Fees | Betterment Digital |
Fidelity Go |
Fidelity Portfolio Advisory Service |
|---|---|---|---|
|
Management Fee |
Betterment <br>Digital</br>
0.25% |
Fidelity <br>Go</br>
0.35% |
Fidelity <br>Portfolio Advisory Service</br>
0.60% - 1.70% |
|
Average ETF Expense Ratio |
Betterment <br>Digital</br>
0.07% to 0.15%1 |
Fidelity <br>Go</br>
0.00% |
Fidelity <br>Portfolio Advisory Service</br>
Unknown |
|
Minimum Investment |
Betterment <br>Digital</br>
$0 |
Fidelity <br>Go</br>
$0 |
Fidelity <br>Portfolio Advisory Service</br>
$50,000 |
| Personalization | Betterment Digital |
Fidelity Go |
Fidelity Portfolio Advisory Service |
|---|---|---|---|
|
Tax Loss Harvesting |
Betterment <br>Digital</br>
|
Fidelity <br>Go</br>
|
Fidelity <br>Portfolio Advisory Service</br>
No |
|
Tax Coordinated Portfolio |
Betterment <br>Digital</br>
|
Fidelity <br>Go</br>
|
Fidelity <br>Portfolio Advisory Service</br>
|
|
Tax Impact Preview |
Betterment <br>Digital</br>
|
Fidelity <br>Go</br>
|
Fidelity <br>Portfolio Advisory Service</br>
|
|
Automatic Rebalancing |
Betterment <br>Digital</br>
|
Fidelity <br>Go</br>
|
Fidelity <br>Portfolio Advisory Service</br>
|
|
Multiple Ways to Personalize |
Betterment <br>Digital</br>
|
Fidelity <br>Go</br>
|
Fidelity <br>Portfolio Advisory Service</br>
|
| Security | Betterment Digital |
Fidelity Go |
Fidelity Portfolio Advisory Service |
|---|---|---|---|
|
Two Factor Authentication Login |
Betterment <br>Digital</br>
|
Fidelity <br>Go</br>
|
Fidelity <br>Portfolio Advisory Service</br>
|
|
Customer Service 7 Days a Week |
Betterment <br>Digital</br>
|
Fidelity <br>Go</br>
|
Fidelity <br>Portfolio Advisory Service</br>
|
|
Licensed Financial Expert Access |
Betterment <br>Digital</br>
|
Fidelity <br>Go</br>
|
Fidelity <br>Portfolio Advisory Service</br>
|
|
Brokerage Services Provider |
Betterment <br>Digital</br>
Betterment Securities is an SEC registered broker-dealer and member FINRA/SIPC. |
Fidelity <br>Go</br>
Fidelity Brokerage Services LLC is an SEC registered broker-dealer and member FINRA/SIPC. |
Fidelity <br>Portfolio Advisory Service</br>
Fidelity Brokerage Services LLC is an SEC registered broker-dealer and member FINRA/SIPC. |
Technology helps you make the most of your money.
Portfolio rebalancing. Tax-efficient investing. Asset location. Globally diversified portfolio. We automate these proven investing strategies to make them more efficient and available to you.
Start InvestingThe new way of managing money puts you first.
We're a fiduciary, which means we act in your best interests. We're not incentivized to recommend certain funds, and we don't have our own investment products to sell. That means we'll do what we believe is right for you.
Start InvestingHere's what people are saying.
"It's hard to overestimate the broader impact Betterment has had on financial advice in the U.S."Barron's
"Betterment became the first independent robo-advisor to reach $10 billion in assets under management."FastCompany
"Automated investment advice is one of the hottest areas for investors...and Betterment is the market-leading independent."Business Insider
Start investing smarter.
At Betterment, we combine low fees and innovative technology with an intuitive interface and personalized advice to help provide better returns on your investment. Don't wait to experience smarter investing—open an account with Betterment today.
Start InvestingHow would you like to get started?
Manage spending with Checking
Checking with a Visa® debit card for your daily spending.
Save cash and earn interest
Grow your cash savings for general use for upcoming expenses.
Invest for a long-term goal
Build wealth or plan for your next big purchase.
Invest for retirement
Set up traditional, Roth, or SEP IRAs to save for the golden years.