Betterment is built to lower fees and seek higher returns.

We combine personalized advice from licensed financial experts with modern, intuitive technology to help you invest smarter—all for one low, transparent fee.

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Features and Benefits
Betterment Digital
Fidelity Go
Fidelity Portfolio Advisory Service

Management Fee

Betterment Digital

0.25%

Fidelity Go

0.35%

Fidelity Portfolio Advisory Service

0.60% - 1.70%

Average ETF Expense Ratio

Betterment Digital

0.07% to 0.15%1

Fidelity Go

0.00%

Fidelity Portfolio Advisory Service

Unknown

Minimum Investment

Betterment Digital

$0

Fidelity Go

$0

Fidelity Portfolio Advisory Service

$50,000

Tax Loss Harvesting

Betterment automates tax loss harvesting so you don't have to worry if it's being done correctly or at the right time.

Betterment Digital
Fidelity Go
Fidelity Portfolio Advisory Service

No
(on US index funds only)

Tax Coordinated Portfolio

Betterment automates your asset location strategy to help increase your after-tax portfolio value by an estimated 15% over 30 years.

Betterment Digital
Fidelity Go
Fidelity Portfolio Advisory Service

Tax Impact Preview

Tax Impact Preview automatically calculates and shows you the potential tax implications of a withdrawal or allocation change before you take action.

Betterment Digital
Fidelity Go
Fidelity Portfolio Advisory Service

Automatic Rebalancing

Betterment rebalances your portfolio dynamically, efficiently and automatically as you invest to help maintain your desired risk level.

Betterment Digital
Fidelity Go
Fidelity Portfolio Advisory Service

Multiple Ways to Personalize

Our experts can help you personalize your plan by setting savings goals, deciding which funds to move to Betterment, choosing a portfolio and allocation, and identify which Betterment tax features may be right for you.

Betterment Digital
Fidelity Go
Fidelity Portfolio Advisory Service

Two Factor Authentication Login

Betterment Digital
Fidelity Go
Fidelity Portfolio Advisory Service

Customer Service 7 Days a Week

Betterment Digital
Fidelity Go
Fidelity Portfolio Advisory Service

Licensed Financial Expert Access

Betterment Digital
Fidelity Go
Fidelity Portfolio Advisory Service

Brokerage Services Provider

Betterment Digital

Betterment Securities is an SEC registered broker-dealer and member FINRA/SIPC.

Fidelity Go

Fidelity Brokerage Services LLC is an SEC registered broker-dealer and member FINRA/SIPC.

Fidelity Portfolio Advisory Service

Fidelity Brokerage Services LLC is an SEC registered broker-dealer and member FINRA/SIPC.

WHAT WE DO

Technology helps you make the most of your money.

Portfolio rebalancing. Tax-efficient investing. Asset location. Globally diversified portfolio. We automate these proven investing strategies to make them more efficient and available to you.

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OUR COMMITMENT

The new way of managing money puts you first.

We're a fiduciary, which means we act in your best interests. We're not incentivized to recommend certain funds, and we don't have our own investment products to sell. That means we'll do what we believe is right for you.

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In the press

Here's what people are saying.

"It's hard to overestimate the broader impact Betterment has had on financial advice in the U.S."

Barron's

"Betterment became the first independent robo-advisor to reach $10 billion in assets under management."

FastCompany

"Automated investment advice is one of the hottest areas for investors...and Betterment is the market-leading independent."

Business Insider

Start investing smarter.

At Betterment, we combine low fees and innovative technology with an intuitive interface and personalized advice to help provide better returns on your investment. Don't wait to experience smarter investing—open an account with Betterment today.

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  • Not Retired
  • Retired

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My annual income is

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1 Fees for the underlying investments in a Betterment portfolio total between 0.07% and 0.15%

2 Information as of 5/1/2018