We created a company. It changed an industry.


"Friends and family asked me, 'What should I do with my money?' There were no good answers – so I set out to build one."

Jon Stein, Founder & CEO

Pioneering a new investment management movement

We knew that by aligning our incentives with our customers, without compromise, we could build something truly significant. With that in mind, we set out to deliver sophisticated financial products and advice to everyone, with the goal of investing made better.

Built for customers, by customers

Our founding team members wanted a product they could use themselves. That means our customers — Jon and Eli, at first — have always been at the center of the Betterment experience.

The intersection of investing and technology

We knew that the way to build a better solution was through the use of smarter technology. We built an experience that replaced confusion with delight, and uncertainty with control.

Leading the way

In 2010, Betterment was still just an idea. We now provide more and more people each month with a smarter way to invest, and we help them invest billions of dollars to achieve their goals. We've redefined the investing landscape, and we're just getting started.

Innovation never ends. This is just the beginning.

We're aiming to bring back the feeling of defined benefits, and the financial peace of mind that goes with it. We envision a world where you can be confident of reaching your goals, whatever they may be.

What should you do with your money? Now, the answer is simple.

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