Betterment is built to lower fees and seek higher returns

We combine personalized advice from licensed financial experts with modern, intuitive technology to help you invest smarter—all for one low, transparent fee.

	Betterment Digital	Fidelity Go	Fidelity Portfolio Advisory Service
Low fees
Management fee	0.25%	0.35%	0.60% - 1.70%
Average ETF expense ratio	0.07% to 0.15%¹	0.00%	Unknown
Minimum investment	$0	$0	$50,000
Personalization
Tax loss harvesting Betterment automates tax loss harvesting so you don't have to worry if it's being done correctly or at the right time.			No (on US index funds only)
Tax-Coordinated Portfolio Betterment automates your asset location strategy to help increase your after-tax portfolio value by an estimated 15% over 30 years.
Tax Impact Preview Tax Impact Preview automatically calculates and shows you the potential tax implications of a withdrawal or allocation change before you take action.
Automatic rebalancing Betterment rebalances your portfolio dynamically, efficiently and automatically as you invest to help maintain your desired risk level.
Multiple ways to personalize Our experts can help you personalize your plan by setting savings goals, deciding which funds to move to Betterment, choosing a portfolio and allocation, and identify which Betterment tax features may be right for you.
Security
Two factor authentication login
Customer service 7 days a week
Licensed financial expert access
Brokerage services provider	Betterment Securities is an SEC registered broker-dealer and member FINRA/SIPC.	Fidelity Brokerage Services LLC is an SEC registered broker-dealer and member FINRA/SIPC.	Fidelity Brokerage Services LLC is an SEC registered broker-dealer and member FINRA/SIPC.

What we do Technology helps you make the most of your money.

Portfolio rebalancing. Tax-efficient investing. Asset location. Globally diversified portfolio. We automate these proven investing strategies to make them more efficient and available to you.

Woman looking at her phone while sitting on a couch

Our Commitment The new way of managing money puts you first.

We're a fiduciary, which means we act in your best interests. We're not incentivized to recommend certain funds, and we don't have our own investment products to sell. That means we'll do what we believe is right for you.

"The bottom line: Betterment is a clear leader among robo-advisors."
Nerd Wallet
"Betterment pioneered the robo advisor industry as we know it today."
The Balance
"This app is a good option for those who want more hands-off investing..."
Mashable

Start investing smarter.

At Betterment, we combine low fees and innovative technology with an intuitive interface and personalized advice to help provide better returns on your investment. Don't wait to experience smarter investing—open an account with Betterment today.

Betterment is built to lower fees and seek higher returns

What we do Technology helps you make the most of your money.

Our Commitment The new way of managing money puts you first.

IN THE PRESS Here's what people are saying.

Start investing smarter.