Betterment is built to lower fees and seek higher returns

We combine personalized advice from licensed financial experts with modern, intuitive technology to help you invest smarter—all for one low, transparent fee.

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Betterment Digital Fidelity Go Fidelity Portfolio Advisory Service
Low fees
Management fee

0.25%

0.35%

0.60% - 1.70%

Average ETF expense ratio

0.07% to 0.15%1

0.00%

Unknown

Minimum investment

$0

$0

$50,000

Personalization
Tax loss harvesting

No (on US index funds only)

Tax-Coordinated Portfolio
Tax Impact Preview
Automatic rebalancing
Multiple ways to personalize
Security
Two factor authentication login
Customer service 7 days a week
Licensed financial expert access
Brokerage services provider

Betterment Securities is an SEC registered broker-dealer and member FINRA/SIPC.

Fidelity Brokerage Services LLC is an SEC registered broker-dealer and member FINRA/SIPC.

Fidelity Brokerage Services LLC is an SEC registered broker-dealer and member FINRA/SIPC.

What we do Technology helps you make the most of your money.

Portfolio rebalancing. Tax-efficient investing. Asset location. Globally diversified portfolio. We automate these proven investing strategies to make them more efficient and available to you.

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Our Commitment The new way of managing money puts you first.

We're a fiduciary, which means we act in your best interests. We're not incentivized to recommend certain funds, and we don't have our own investment products to sell. That means we'll do what we believe is right for you.

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IN THE PRESS Here's what people are saying.

  • "The bottom line: Betterment is a clear leader among robo-advisors."
    Nerd Wallet
  • "Betterment pioneered the robo advisor industry as we know it today."
    The Balance
  • "This app is a good option for those who want more hands-off investing..."
    Mashable

Start investing smarter.

At Betterment, we combine low fees and innovative technology with an intuitive interface and personalized advice to help provide better returns on your investment. Don't wait to experience smarter investing—open an account with Betterment today.

 
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