Earn Rewards: Sign up now and earn a special reward after your first deposit. See offer details

<title>Dismiss</title>

Betterment

Save, invest, retire

GET — On the App Store

View

Introducing Custom Model Portfolios. Learn more

<title>Dismiss</title>
Loading

MAKING PEOPLE'S
LIVES BETTER

Our mission is to help people turn everyday investments, no matter how small, into their dreams, no matter how big.

Multiple mountain ranges on a landscape

"Better" is different for everyone.

It can feel big, like retiring early. It can feel urgent, like investing in a climate-conscious portfolio. Or it can just feel helpful, like using recurring deposits so you never forget to save.

A 3d compass overlaid by two chat bubbles and a lightbulb
A flower, representing growing wealth, and an umbrella, representing retirement, floating amongst the clouds
A flower, representing growing wealth, and an umbrella, representing retirement, floating amongst the clouds

That's where we come in.
We're here to simplify overly-complex ideas. To help you set goals and give purpose to your money. To build peace of mind into your financial future.

A smartphone with a list of Betterment investing and retirement accounts showing, with a callout that has a heart on it
A smartphone with a list of Betterment investing and retirement accounts showing, with a callout that has a heart on it

We do that by combining easy-to-use, automated investing technology with great advice so you can make "better" what you want it to be.

A portrait of Sarah Levy, CEO of Betterment A portrait of Sarah Levy, CEO of Betterment

No one ever tiptoed to real change. We're constantly looking for new ways to disrupt financial services and create a better world for our customers.

Sarah Levy, CEO

A portrait of Sarah Levy, CEO of Betterment
An opening quotation mark

No one ever tiptoed to real change. We're constantly looking for new ways to disrupt financial services and create a better world for our customers.

Sarah Levy, CEO

  • "The bottom line: Betterment is a clear leader among robo-advisors."

    Nerd Wallet1
  • "Betterment pioneered the robo advisor industry as we know it today."

    The Balance2
  • "This app is a good option for those who want more hands-off investing..."

    Mashable
A tile that reads: 350 Bettermenters across the country. Another tile that reads: 2010, The year we changed everything. A third tile that reads: $31 billion, total money in good hands. A fourth tile that reads: 650,000+  Customers trusting us
A tile that reads: 350 Bettermenters across the country. Another tile that reads: 2010, The year we changed everything. A third tile that reads: $31 billion, total money in good hands. A fourth tile that reads: 650,000+  Customers trusting us

Start your journey with us.

Get started
A mountain with a flag at the top surrounded by clouds