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Customer story

 How Thirdlove found a better fit with our intuitive 401(k)

With Betterment at Work, ThirdLove made retirement planning simple and intuitive for employees—offering flexible investment options and helpful education—so their team can focus on building a brand that empowers women every day.
Paid client ad. Views may not be representative. See G2 reviews. Learn more. 

Quick Facts

ThirdLove is a bra and underwear company on a mission to help women look and feel great in their everyday lives.

Industry: Apparel & Fashion
Number of employees: 172

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Pain points

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    Poor user experience

    Their previous provider offered a dated experience that was hard to use and frustrating for both employees and the HR team.
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    Administrative burden

    Without a streamlined system or direct employee support, benefits management became time-consuming for HR.
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    Low engagement

    Participation lagged due to confusing tools and minimal employee education around the importance of retirement planning.

Challenge

As a growing company with a young employee base, ThirdLove knew it was time to invest in a modern retirement benefit that made planning feel empowering—not overwhelming. They needed a provider that could support beginner and advanced investors alike, reduce lift for HR, and deliver scalable education to help employees make informed decisions. Above all, they needed a solution that was simple, flexible, and aligned with their mission of supporting women every day.

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Solution

Betterment at Work helped ThirdLove make the switch seamlessly—offering expert support, a modern platform, and built-in tools that help drive long-term engagement.
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    A better user experience

    From onboarding to account management, the Betterment at Work platform is intuitive, accessible, and designed to reduce friction at every step.
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    Empowered employees

    With flexible investment options and self-serve tools, team members can plan for retirement with confidence—whether they’re just starting out or ready to go deeper.
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    Less HR overhead

    Betterment at Work handles employee questions directly, cutting down on HR’s workload and making benefits easier to manage day-to-day.
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    Scalable education

    ThirdLove relies on Betterment at Work’s built-in content and resources to educate their team—helping boost participation without requiring extra lift.
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“Betterment’s 401(k) is seamless, simple—and easy to understand.”
Heidi Zak,
Co-founder & CEO at ThirdLove
Paid client ad. Views may not be representative. See G2 reviews. Learn more. 

Impact

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    Increased participation

    More employees are contributing to their retirement plans after switching to Betterment at Work.
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    Reduced workload

    HR now spends less time fielding questions and managing the plan, thanks to Betterment at Work’s direct support model.
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    Flexible for every level

    Whether they’re brand-new or experienced investors, employees can navigate the platform with confidence.

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