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Customer story

How ASAPP attracts talent with a competitive 401(k)

When the AI startup ASAPP started experiencing rapid growth, they wanted a competitive benefits package that didn’t slow down their employee onboarding. So they turned to Betterment at Work for a competitive, tech-forward and user-friendly 401(k).
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Client. Views may not be representative. See G2 reviews.
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Quick Facts

Industry: Artificial Intelligence (AI)

Location: New York

# of employees: 425

Client since: 2017

asapp logo

Challenge

ASAPP plays a unique role in the AI space. Using machine learning solutions, they help companies efficiently scale their customer support. After back to-back venture capital funding rounds, they found themselves in rapid growth mode, competing with top-tier tech companies for top talent. Poised to add hundreds of new hires, ASAPP needed a benefits package that 1) positioned them to compete for strong talent, and 2) provided a user-friendly experience.

ASAPP dashboard-1

Solution

Industry peers pointed ASAPP to Betterment at Work, whose tech-forward, goal-oriented philosophy felt like a smart cultural fit. They also saw what they wanted in a financial benefits solution: Automated, future-looking, user-friendly tools that could help employees plan, save, and invest with ease. And with Betterment at Work, they found flexible, transparent options that could scale with their growing firm.

 

Results

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    Attracting talent

    Since adopting the Betterment at Work 401(k), ASAPP noted that they have attracted over 300 new employees. “It’s no small feat considering the intense competition for talent,” says Director of Operations Federico Tagle. “We’re providing the best benefits we can, which allows us to compete for talent. And it’s always a smooth experience for new employees.
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    Maintaining a smooth employee experience

    And given ASAPP’s expertise helping companies help their customers, the startup has appreciated Betterment at Work’s hands-on approach to customer support. “It’s always been an easy-tonavigate and intuitive platform, but we equally appreciate the team behind it,” says Tagle. “We feel like we’ve got good partners on our side.” ASAPP’s financial benefits package has helped them emerge as an AI powerhouse among much larger incumbents and attract top industry talent.
ASAPP headshot
We need a competitive compensation package to help recruit and retain the best people at our company. That’s why we wanted a great 401(k) solution.
Federico Tagle,
ASAPP Director of Operations
Client. Views may not be representative. See G2 reviews.

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