Dana Karlson
Meet our writer
Dana Karlson
Sr. Manager Copy & Content
Dana Karlson oversees content for Betterment at Work and Betterment Advisor Solutions. She joined Betterment in 2021, beginning on the Retail team before expanding her leadership across Betterment at Work and Betterment Advisor Solutions. She brings more than 20 years of experience in journalism and marketing. Previously, she was a senior editor at Condé Nast and British Sky Broadcasting in London, and has worked with finance and consumer brands on content strategy and brand storytelling.
Articles by Dana Karlson
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How Betterment’s expanded model marketplace helps advisors scale
How Betterment’s expanded model marketplace helps advisors scale Feb 10, 2026 9:00:00 AM Betterment’s expanded model marketplace pairs expert-built strategies with tax-smart automation to help advisors customize portfolios and scale efficiently. As advisory firms evolve from launch to scale, portfolio implementation can become a source of friction. Research, trading, rebalancing, and tax work all take time, pulling focus away from planning and client relationships. As a result, more advisors are turning to model portfolios to standardize execution and operate more efficiently—without giving up control or quality. That shift is what fuels Betterment Advisor Solutions’ continued expansion of its model marketplace. By adding more model options from industry-leading asset managers, the marketplace unlocks deeper investment solutions based on advisor and client preferences. Paired with Betterment’s native tax-smart automation, these curated models help advisors save time, compress costs, and access top-tier strategies across exposures—resulting in less busywork, greater consistency, and more freedom to deliver the outcomes you envision for every client. Where tax-smart automation enables personalization at scale Model portfolios streamline portfolio construction, but they don’t address tax complexity on their own. Rebalancing, transitions, and capital gains management still require care—especially in taxable accounts. Betterment’s tax-smart automation bridges that gap by integrating our tax tools directly into model portfolios. Advisors can take advantage of tax-loss harvesting on eligible models while keeping portfolios aligned to their target allocation, rebalance with sophisticated drift controls, simulate trades before execution, and get real-time insights into factors that could impact capital gains. The result is a more intuitive approach to tax management—one that makes it easier to personalize portfolios through model selection and risk alignment, while keeping implementation efficient and focused on outcomes—not upkeep. Power your portfolios with third-party model options We partner with top providers across the industry so you can spend less time managing investments and more time with clients. Designed to enable greater diversification and personalization, strategies from industry-leading asset managers help unlock a new level of portfolio management. Together with Betterment’s tax-smart automation, these models help you scale intelligently and bring expert-built models to every client. Learn more What this means for the future of advisory work As technology takes on more of the operational burden, the role of the advisor continues to evolve. You define strategy, risk, and outcomes, while technology handles the mechanics. Platforms that combine models with automation allow firms to grow without compromising quality, consistency, or personalization—making it easier to scale thoughtfully while staying focused on what matters most to clients. Visit our model marketplace. And don’t miss our upcoming webinar series featuring three of our top model providers. Betterment thought leaders and industry partners will share new strategies and practical ways to optimize portfolios for your firm. Save your spot here. -
What’s new from Betterment Advisor Solutions
What’s new from Betterment Advisor Solutions Dec 19, 2025 9:00:00 AM Explore the latest updates designed to give you more control, transparency, and efficiency across your workflows. Table of contents Portfolio management NEW: Tax impact preview when you adjust rebalancing and drift settings The 2026 T3/Inside Information Software Survey Position-level trading Advisor experience Enhanced client management Retirement Improved plan reporting The state of retirement readiness in 2025 Top content Generational approaches to modern advisory services Scaling tax efficiency for every household in 2026 See the tax impact before you act Evaluate the tax impact of portfolio changes before rebalancing—now integrated into more actions than ever. In addition to showing up after a triggered rebalance, the rebalancing preview gives you a clear view of how adjusting rebalancing or drift thresholds may affect clients’ realized gains or losses, so you can act with confidence. The preview screen lets you view: Estimated short- and long-term gains Wash-sale warnings Projected trades Shape the future of advisor technology The annual T3/Inside Information Software Survey is live, and Betterment Advisor Solutions has been included in the trading, rebalancing, and tax-loss harvesting software category. This year, we’ve made tax efficiency even simpler for you and your clients—and we’d love to hear your thoughts. Share your thoughts Coming soon: Trade exact positions with ease Quickly buy or sell specific stocks, ETFs, or mutual funds right from the platform to maintain alignment with each client’s long-term strategy. Trade positions to streamline transitions, offload legacy holdings, and move clients into investments that better fit your model. It’s a fast, efficient way to keep portfolios consistent, clean, and easy to manage at scale. To come in 2026: Direct Indexing and UMAs, along with additional capabilities. We heard your feedback, and have refreshed the advisor dashboard to make client management faster, clearer, and more aligned with how you work. Take a look: Enhanced Household page: Get a consolidated view of all accounts and household performance. No more toggling or scrolling—just faster visibility across every relationship. NEW: Account Overview page: Access deeper insight with a single click. You can now view a detailed breakdown of holdings, allocation, drift, and other portfolio insights directly from your dashboard. Together, these updates make it easier to manage portfolios at the household level, helping you move quickly from insight to client action. Explore your dashboard Deliver more meaningful plan insights with improved reporting Spend less time interpreting reports and more time advising. With improved navigation, expanded data fields, and faster access to trade information, it’s easier to provide the clarity sponsors expect. These improvements can help you keep every plan stakeholder aligned, reduce back-and-forth, and provide reports that are simpler to interpret at a glance. Discover all available reports The state of retirement readiness in 2025 This year’s Retirement Readiness Report uncovers a striking contrast: Employees feel more financially stressed, yet more “retirement ready” than before—a disconnect that shapes how they show up at work. The report highlights 11 key insights about how workers save, spend, and engage with benefits. Advisors can use these findings to help plan sponsors strengthen both long-term retirement readiness and short-term financial wellness. Read the report Generational approaches to modern advisory services Our latest Advisor Survey highlights how RIAs are adapting to a rapidly changing landscape. Gen Z, Millennial, Gen X, and Baby Boomer clients all bring different expectations around communication, technology, and financial guidance. You’ll find insights on shifting workflows and the rise of tech-forward advisory models, as firms blend automation, AI, and personalized service to meet clients where they are. Check out the survey Your 2026 tax game plan: From optimization to scale In our upcoming webinar, Betterment thought leaders discuss how leading firms are systematizing tax efficiency at scale. Get practical ways to extend after-tax value across every household using Betterment’s automated portfolio management tools. Register today Log in to explore what’s new, or reach out to your relationship manager if you’d like to take a closer look at any of these features. If you’d like to take a look around with someone from our team, book a demo. -
How to support tax-smart giving with a modern Donor-Advised Fund (DAF)
How to support tax-smart giving with a modern Donor-Advised Fund (DAF) Dec 1, 2025 9:15:00 AM Betterment Advisor Solutions offers a donor-advised fund on our charitable giving platform, perfect for high-net-worth clients. There’s a smarter way to give to the causes that matter most to you. Betterment Advisor Solutions partners with Daffy, a modern donor-advised fund provider, which allows your clients to make a donation—and an impact—with ease. With Daffy, clients can access a cost-effective, subscription-based DAF, where they can set annual giving goals and distribute donations to 1.5 million charities, schools, and faith-based organizations—all in one place. Why donor-advised funds can be ideal for high-net-worth clients With a donor-advised fund, your clients can contribute appreciated assets—like stocks—to a charitable account and may be eligible for tax benefits in the year they contribute. Contributing to a donor-advised fund can simplify the donation process and give your clients the flexibility to decide when and where to distribute funds to various charities over time. It can also help donors avoid paying capital gains taxes on eligible donated assets. Top benefits of a donor-advised fund with Betterment Advisor Solutions Cost advantages: Your clients will pay a flat fee starting at $3/month for self-directed donations, instead of the AUM-based fees incumbents charge that can add up over time. And clients who want to collaborate with their financial advisor can add you to help manage their donations. Compare that to donor-advised funds managed by traditional advisors, where Fidelity costs at least $100 per year and Vanguard costs a minimum of $250 per year, as of November 2025. Delightful client experience: Clients seeking to maximize the tax benefits of a DAF can manage one-time or recurring donations, set up automatic contributions, and view their donation history—all in one place. They can also give you access to manage everything on their behalf for added convenience. No processing fees: Unlike other providers, Betterment doesn’t charge processing fees for transfers to the donor-advised fund—or for charitable donations. This means 100% of what your clients give goes directly to the charities they care about. Betterment receives referral fees from Daffy. See more in our charitable giving disclosure here. How to get started with our donor-advised fund provider Getting started is easy! Clients can navigate to the Transfers tab on their Betterment dashboard. From there, they will scroll down to “Other ways to transfer” and select “Donate to charity.” They’ll receive information on the perks of donating, and at that point, they can choose to donate through Daffy. Here’s how: Make a donation to Daffy. Clients become eligible for a tax deduction when they contribute to their DAF. Their funds will be held at Daffy if they have not yet set up their account. Create a Daffy account. Clients should use this referral link to set up a Daffy account, which is required to manage their donations. Daffy allows your clients to grow their charitable funds tax-free while they decide which causes to support—all for a flat fee, starting at $3/month. Select charities. After creating an account, clients can log into Daffy to make donations to more than a million nonprofits. Managing your clients’ donor-advised fund Your clients also have the ability to add you to their Daffy fund. This will allow you to make charitable donations on their behalf, request a change in the fund’s investment portfolio, access tax receipts, and recommend donations for them—all through Daffy’s advisor portal. Learn more about advisor capabilities on Daffy. Ready to help your clients maximize their charitable impact? Download our user-friendly one-pager to learn more and share with your clients to help support their philanthropic goals. And, check out this blog post to help your clients understand the specific tax benefits of donating shares to a donor-advised fund. -
What’s new from Betterment Advisor Solutions
What’s new from Betterment Advisor Solutions Oct 2, 2025 9:00:00 AM Discover the latest products and features launched in Q3 2025, designed to give advisors more control, flexibility, and transparency. Table of Contents Rebalancing Billing Integrations Advisor experience Retirement Explore our newest updates, featuring enhanced portfolio management, smarter billing, and a smoother experience. This upgrade is designed to help you gain more control and transparency for delivering efficient, tax-smart outcomes to your clients. Preview the tax impact before you rebalance No surprises. No blind spots. Just a clear view into the expected tax impact–down to the position level and how it factors into each client’s capital gains allowance. Now you can see what happens when you trigger an immediate portfolio rebalance. And soon, you’ll be able to preview the tax impact when you: Turn on/off rebalancing or change the drift threshold Initiate a portfolio migration The preview screen also provides insights into wash sale warnings, short- and long-term gains and losses, post-trade weights, and more. We're making it easier to evaluate tax implications and make more informed decisions aligned with your clients’ goals. Take an interactive tour Streamline fees with cash-first billing Now when you choose cash-first billing, you can opt into a strategic fee structure that draws funds from Cash Reserve, then taxable investing accounts, and lastly, retirement accounts to better preserve tax-advantaged dollars. With cash-first billing, you can: Improve cash flow management: Avoid liquidating investments to cover advisory fees, reducing potential tax implications. Create a seamless client experience: Ensure fee payments are handled smoothly from Cash Reserve balances, so clients can stay fully invested without interruption. Tailor your approach: Choose a fee structure that suits your needs, and lets you provide a more personalized approach to portfolio management. Cash Reserve offered by Betterment LLC and requires a Betterment Securities brokerage account. Betterment is not a bank. FDIC insurance provided by Program Banks, subject to certain conditions. Learn more. Adjust fees with flexible sharing Now you can fully cover (or share) Betterment fees out of the overall fee you charge clients, giving you greater flexibility in how platform costs are managed. This option lets you absorb, share, or pass along fees based on your business model, creating a more transparent experience that aligns with your practice. Learn more Streamline reporting with the Capitect integration Now you can view Betterment accounts alongside other custodians in Capitect, a robust reporting and billing platform. Our latest integration lets you access client data and run performance reports—all in one place—so you can manage more with less effort. Learn more Access robust transaction reporting faster With our refreshed Client Activity Page, you can see recent transactions, trade-level details, and allocation changes all in one place. With easier access to client data, you can respond to clients quicker, with clearer information. Gain more flexibility in account setup You now have greater control over how you plan and organize client accounts. Instead of being required to assign a goal, you can set up accounts with or without them—giving you the flexibility to structure accounts that align with your workflow. Make solo 401(k)s simpler and more rewarding Your self-employed clients may now be eligible for up to $1,500 in tax credits—$500 per year for three years—when they open a solo 401(k) with auto-enrollment. As part of our fully digital solo 401(k) solution, auto-enrollment helps further maximize client savings by streamlining contribution setup and eliminating manual steps. Accounts default to a 3% contribution rate to ensure eligibility, with the flexibility to adjust and integrate seamlessly with our tax-smart tools to maximize efficiency. You and your clients can also choose the funding approach that works best for you, lowering barriers to entry so clients can start saving sooner and stay on track. And with upcoming Roth enhancements, including mega backdoor Roth conversions, your clients will have even more ways to boost retirement savings. Learn more Unlock greater plan onboarding oversight Plan advisors can now view detailed onboarding progress with estimated launch dates and key details for every plan: Onboarding tasks: Review what’s in progress, not ready, or complete, so you always know where each plan stands. Launch milestones: Stay on top of key dates like document signing, employee setup, and payroll approval to ensure a smooth plan launch. Plan details: Quickly access plan type, payroll provider, and your Betterment onboarding contact to manage every plan with confidence. If you missed the last update, see all the new features in Q2 of 2025. And, if you’re ready to talk to someone on our team, book a demo today. -
Learn how switching custodians could power your practice into the future
Learn how switching custodians could power your practice into the future Sep 24, 2025 9:00:00 AM Learn how switching to Betterment Advisor Solutions could power your practice into the future. Running an independent RIA comes with big challenges—and even bigger opportunities. Betterment Advisor Solutions gives you an all-in-one custodial platform with the technology and support to streamline your business, serve more clients, and deliver a modern experience across cash, investing, and retirement. Our service and technology can simplify the switch At Betterment Advisor Solutions, we know switching custodians is a big move, so we’ve made sure that not only is the process easy, but that your experience in your first 12 months helps set you up for long-term success. We’ve designed a three-pronged approach to help you make the switch: #1 A dedicated relationship manager You're more than just a number or a customer — you're our partner. The high standard of service we hold ourselves to means that we have no minimum AUM requirement and every firm gets a dedicated single point of contact, no matter their size. Your relationship manager is your guide, ensuring you are fully trained on how to best use all our tools and features throughout your first year. Your relationship manager’s goal is to get you utilizing our platform to its maximum capability for your practice and your clients. #2 Fully digital onboarding Our digital onboarding streamlines the repapering process for you and your clients. You can easily onboard individuals and households, and complete account set up paperlessly. They’ll get a single email to sign off on everything at once. #3 Tax-smart asset transitions Our tooling enables you to granularly control how assets are moved from your current custodian to Betterment Advisor Solutions in a tax-efficient manner. You can leverage our paperless workflows to move assets over in kind. Easily move your client’s funds into your preferred portfolio model while optimizing their tax impact. Our people and technology empower RIAs and their clients each day Once you’ve made the switch to Betterment Advisor Solutions, we’re dedicated to seeing your practice grow. We take pride in being the modern end-to-end custodian for the modern RIA, balancing human support with future-forward technology. As our partner, we give you the tools that help simplify and streamline your practice operations while building a successful book of business. Dedicated advisor support Regardless of your firm’s size, we provide dedicated support to answer all of your questions. Our support team members are platform experts, here to resolve any issues you may face and answer questions from the most mundane to the most technical. We’re more than just chat support. You can reach out via email or phone for any type of issue or question. Your relationship manager isn’t just for onboarding. They’re your long-term partner every step of the way. “Advisors, especially small and mid-sized RIAs most affected by Schwabitrade, shouldn't sit back and accept lower-quality service. We’re here to provide you with a better option.” —Tom Moore, Senior Director, Betterment Advisor Solutions Time-saving automation tools Our tools take care of critical-yet-time-intensive tasks so you can focus on your real value — planning, strategy, and client relations. We automate tax-optimization strategies for you including asset location and tax loss harvesting. Flexible billing gives you the freedom to use custom asset-based, fixed fee, or tiered billing plans and set the frequency your clients are charged. We collect the fees for you and pay them out automatically. Our Co-pilot dashboard aggregates urgent client needs all in one place, becoming your client command center, enabling you to streamline your high-priority work. Exceptional client experience Using our client-facing mobile app and web experience paired with our powerful advisor planning tools, your firm can provide one of the most delightful client experiences on the market. Empower your clients at home or on the go with our interactive portal, giving them convenient insights into their investments. Plus, you can sync held-away accounts so they see all of their savings and investments in one place. Better manage household accounts with a customizable account structure, using bucketing strategies to help clients work towards long-term goals. Engage with your clients on a deeper level with our portfolio analysis, retirement planning, and performance tracking tools. Build your seamless tech stack We integrate with other well-known tools giving you a better experience for you and your clients. And don’t worry, if you work with a tech provider we haven’t partnered with, your relationship manager will explore adding them to our integration options. Transparent pricing in a not-so-transparent world Schwab and other custodians may say their custody services are “free” but in the RIA space, it usually means that your client is the one paying for it. We charge a simple platform fee that allows us to improve our custody platform while providing exceptional support. This enables you to truly put your clients first and help them grow their wealth. -
What's new from Betterment Advisor Solutions
What's new from Betterment Advisor Solutions Apr 7, 2025 9:30:00 AM Discover the latest products and features launched in Q1 2025, designed to enhance user experience, drive innovation, and meet the needs of financial advisors. Table of Contents Solo 401(k)s Billing Plan advisor improvements Account aggregation Advisor Exchange We’re excited to share a range of powerful platform updates, designed to help improve and streamline your client-management tasks. From a new solo 401(k) built for the self-employed to flexible billing options and improved account aggregation, check out all the latest upgrades. And, don’t miss our new video series Advisor Exchange, hosted by Tom Moore (more on that below). A better solo 401(k) is here We’re excited to share that solo 401(k)s are now available on our platform. With higher contribution limits (compared to SEP and SIMPLE IRAs) and no income restrictions, solo 401(k)s can help you maximize retirement savings for your self-employed clients. Offering solos can help you: Expand your service offering. Attract clients with self-employment income and solo business owners. Streamline wealth management. Consolidate clients’ accounts in one place, fostering more holistic planning. Strengthen client relationships. Provide diverse, tax-efficient retirement solutions and long-term planning. The Betterment solo 401(k) features: Fast, paperless account opening and e-Signature on plan agreements Digital funding for both employer and employee contributions (ACH or bank deposit) Spouse participation at no additional cost Roth and traditional tax strategies Record-keeping services provided by Betterment. –See the new solo 401(k)– Easy fee billing from Cash Reserve We’ve expanded our billing options. Now, you can assess fees directly from clients’ Cash Reserve accounts, increasing flexibility and efficiency in fee management. This can help: Improve cash flow management: You can help clients avoid liquidating investments to cover advisory fees, reducing potential tax implications. Create a seamless client experience: Ensure fee payments are handled smoothly from available Cash Reserve balances, which lets clients maintain their investment strategy without interruption. Customize billing plans: Tailor the fee structures to client preferences, and provide a more personalized approach to portfolio management. Cash Reserve offered by Betterment LLC and requires a Betterment Securities brokerage account. Betterment is not a bank. FDIC insurance provided by Program Banks, subject to certain conditions. Learn more. Get greater visibility into plan-level information We understand that every advisor has a unique approach to plan management. Whether you manage investments yourself or rely on Betterment’s 3(38) services, our 401(k) solution gives you the flexibility you need. With our latest unlock—the “Investment Options” tab—you’ll get access to different investment details depending on who holds the 3(38) role. 3(38) advisors: View the active fund menu for each plan, select fund details and view more information like expense ratios, fund performance, benchmark performance and prospectuses. You can download your active fund menu and aforementioned details to a .CSV file as well. Betterment 3(38) / sub-advisory role: See all available model portfolio strategies (with Core as the default QDIA investment), and select a portfolio to view its performance history, projections and holdings based on an example allocation or risk. This clear, centralized view of fund menus and portfolio options helps improve decision-making and streamline plan management. Unlock faster, actionable data with 20 new reports We know you often need to access plan data quickly ahead of client meetings. That’s why we’ve added 20 new reports—now available directly in the advisor experience on the Betterment platform. These include both participant-level details, like deferral rate history and inactive participants, and plan-level insights, such as unallocated funds and investment activity over time. With time-based metrics and a deeper view into plan performance, these reports equip you to lead more informed, impactful client conversations. –Explore our 401(k) solution– Link external accounts to joint and trust accounts We’re happy to announce this once sought-after feature is now a reality: Clients can now connect external accounts with their joint and trust accounts. Using Betterment’s advanced aggregation features, you can: Get visibility into your clients’ held-away assets so you can craft more informed investment strategies. Move money faster, now that clients have even more ways to fund their investments and manage trust distributions without the hassle of manual transfers. Tune into our brand new video series Hosted by Tom Moore, Head of Betterment Advisor Solutions, Advisor Exchange will feature financial advisors and innovators across the industry, unpacking their success stories: highs, lows, and lessons learned along the way. Because no one understands the unique challenges and opportunities of financial advising as those living it. –Tune in– And, you can always suggest a topic or nominate an advisor who has inspired you. We’ve had a jam-packed quarter, and there are even more upgrades planned for Q2. Stay tuned. If you’d like to learn more about Betterment Advisor Solutions, book a demo. -
What’s new from Betterment Advisor Solutions
What’s new from Betterment Advisor Solutions Jan 6, 2025 9:00:00 AM Discover the latest products and features launched in Q4 2024, designed to enhance user experience, drive innovation, and meet the needs of financial advisors. From an expanded model marketplace and a new donor-advised fund to seamless integration management and improved user access, explore all the latest platform upgrades in Q4 2024. Read on for the highlights and more of what’s in store this year. Table of contents Expanded model marketplace Dimensional's Core Plus ETF Wealth Models Crypto ETF model Donor-advised fund (DAF) A new donor-advised fund New integrations Manage integrations in your dashboard Billing New 401(k) plan fee statements Advisor experience Enhanced controls for secondary users Manage beneficiaries Two-factor authentication Dimensional Fund Advisors: Core Plus Wealth We added new models from leading asset manager, Dimensional Fund Advisors, to our marketplace. Dimensional's Core Plus ETF Wealth Models are designed to pursue higher expected returns for clients, while maintaining broad diversification and managing costs. By combining Betterment’s technology with Dimensional’s consistent, process-driven investment approach, advisors can streamline investment management without sacrificing performance. This launch underlines our continued commitment to expanding our off-the-shelf offerings, which are designed to save time, compress costs, and help you do more for your clients. Take a closer look at Dimensional’s Core Plus Wealth Models. Crypto ETF portfolio Check out our new Crypto ETF portfolio, a new way to help your clients interested in crypto gain exposure to two of the largest and widely traded cryptocurrencies, Bitcoin and Ethereum. Unlike traditional exchange trading, Betterment provides clients with diversified market exposure that’s carefully vetted by our in-house investment analysts. With this automated portfolio, crypto can now serve as a diversified component of your clients’ broader investing strategy at Betterment. –Learn more– Help your clients make a donation—and an impact—with our first donor-advised fund provider, Daffy. This cost-effective, subscription-based DAF lets clients: Donate appreciated assets for immediate tax deductions. Avoid capital gains taxes and costly processing fees. Set annual, automated giving goals to support over 1.5 million charities. Advisors can manage donations, recommend charities, and easily access tax receipts through Daffy’s advisor portal. With this new DAF, you can help your clients maximize their impact and achieve their philanthropic goals, starting at just $3/month. –Learn more– Unify your tech stack We’ve made it even easier to manage your custodial feeds in one place. Connect, disconnect, and oversee all third-party integrations directly in the advisor dashboard. Our latest unlock helps you: Set up integrations with the rest of your tech stack even faster. Synchronize data and reduce workflow inefficiencies. Improve client planning decisions with better insights into client behaviors, market trends, and portfolio performance. Explore and subscribe to any of our existing feeds under dashboard Settings. You can also learn more about our full integration ecosystem and request new solutions here. You asked, we listened: Betterment will send fee statements for all 401(k) plans going forward. The revamped process will mirror how we manage fees for your wealth clients. Here’s what you can expect: A PDF statement and CSV report, detailing fees accrued during the billing period. Email notification to firm admins confirming when statements are available and how to access them in the advisor dashboard. This year, we will continue to improve our billing solution to give advisors more fee flexibility while staying compliant and building client trust. Stay tuned for future updates. Enhanced permissions for secondary advisors Secondary advisors now enjoy the same access to client activity as primary advisors. With the new and improved functionality: Secondary advisors can now be assigned to an account during onboarding to help manage the client or household. Advisors can filter client data based on whether they are the household’s primary or secondary relationship. Primary and secondary advisors can toggle between personal client and firm-wide client account data. –Explore your dashboard– Manage beneficiaries Advisors can now assign primary and contingent beneficiaries to all legal accounts in their clients’ portfolios. Clients can conveniently review and verify the designated beneficiaries as part of their onboarding experience. This new functionality streamlines the account setup process and helps advisors to support their clients in planning for effective wealth transfer. Increased security We’ve elevated platform security by introducing mandatory two-factor authentication (2FA) for advisor profiles. While 2FA has long been required on client profiles, advisors can now add 2FA to better protect client data and reduce risks of unauthorized access—adding an extra layer of security. Your clients trust you with their most sensitive information, and you can trust us to keep it safe. As always, we welcome your feedback. Read up on other updates you might have missed, and keep an eye on your inbox for more quarterly updates. We’ve got a busy roadmap for 2025 and will be sure to alert you to new products and features to come! If you’d like to take a look around with someone from our team, book a demo.
