2025

Advisor Survey

The future of growth is generational. Younger investors are turning to human advisors in greater numbers, and Millennial and Gen Z advisors are stepping up—pairing modern tech with the kind of guidance clients can’t get from a screen.

Get more insights like this one in our latest annual survey. We asked 500 independent advisors with $10–$250M in AUM what’s driving growth—and the results didn’t disappoint.

Key trends shaping
the future of advice

  • Economic outlook: RIAs remain broadly optimistic about the economy, with younger advisors showing even greater confidence, likely due to their longer investment time horizons.
  • AI adoption: Advisors across generations are weaving AI into their workflows—from streamlining administrative work to improving client communication. Younger advisors, however, express concern about the rise of 'ChatGPT financial advisors' and overreliance on generative AI.
  • Tech-forward advantage: As clients increasingly value time-saving, accessible experiences, firms that embrace AI-driven, tech-forward advising are positioned to capture the majority of future relationships.
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