Advisor Resources

Learn how switching custodians could power your practice into the future Sep 11, 2025 12:00:00 AM Learn how switching to Betterment Advisor Solutions could power your practice into the future. Running an independent RIA comes with big challenges—and even bigger opportunities. Betterment Advisor Solutions gives you an all-in-one custodial platform with the technology and support to streamline your business, serve more clients, and deliver a modern experience across cash, investing, and retirement. Our service and technology can simplify the switch At Betterment Advisor Solutions, we know switching custodians is a big move, so we’ve made sure that not only is the process easy, but that your experience in your first 12 months helps set you up for long-term success. We’ve designed a three-pronged approach to help you make the switch: #1 A dedicated relationship manager You're more than just a number or a customer — you're our partner. The high standard of service we hold ourselves to means that we have no minimum AUM requirement and every firm gets a dedicated single point of contact, no matter their size. Your relationship manager is your guide, ensuring you are fully trained on how to best use all our tools and features throughout your first year. Your relationship manager’s goal is to get you utilizing our platform to its maximum capability for your practice and your clients. #2 Fully digital onboarding Our digital onboarding streamlines the repapering process for you and your clients. You can easily onboard individuals and households, and complete account set up paperlessly. They’ll get a single email to sign off on everything at once. #3 Tax-smart asset transitions Our tooling enables you to granularly control how assets are moved from your current custodian to Betterment Advisor Solutions in a tax-efficient manner. You can leverage our paperless workflows to move assets over in kind. Easily move your client’s funds into your preferred portfolio model while optimizing their tax impact. Our people and technology empower 600+ RIAs and their clients each day Once you’ve made the switch to Betterment Advisor Solutions, we’re dedicated to seeing your practice grow. We take pride in being the modern end-to-end custodian for the modern RIA, balancing human support with future-forward technology. As our partner, we give you the tools that help simplify and streamline your practice operations while building a successful book of business. Dedicated advisor support Regardless of your firm’s size, we provide dedicated support to answer all of your questions. Our support team members are platform experts, here to resolve any issues you may face and answer questions from the most mundane to the most technical. We’re more than just chat support. You can reach out via email or phone for any type of issue or question. Your relationship manager isn’t just for onboarding. They’re your long-term partner every step of the way. “Advisors, especially small and mid-sized RIAs most affected by Schwabitrade, shouldn't sit back and accept lower-quality service. We’re here to provide you with a better option.” —Tom Moore, Senior Director, Betterment Advisor Solutions Time-saving automation tools Our tools take care of critical-yet-time-intensive tasks so you can focus on your real value — planning, strategy, and client relations. We automate tax-optimization strategies for you including asset location and tax loss harvesting. Flexible billing gives you the freedom to use custom asset-based, fixed fee, or tiered billing plans and set the frequency your clients are charged. We collect the fees for you and pay them out automatically. Our Co-pilot dashboard aggregates urgent client needs all in one place, becoming your client command center, enabling you to streamline your high-priority work. Exceptional client experience Using our client-facing mobile app and web experience paired with our powerful advisor planning tools, your firm can provide one of the most delightful client experiences on the market. Empower your clients at home or on the go with our interactive portal, giving them convenient insights into their investments. Plus, you can sync held-away accounts so they see all of their savings and investments in one place. Better manage household accounts with a customizable account structure, using bucketing strategies to help clients work towards long-term goals. Engage with your clients on a deeper level with our portfolio analysis, retirement planning, and performance tracking tools. Build your seamless tech stack We integrate with other well-known tools giving you a better experience for you and your clients. And don’t worry, if you work with a tech provider we haven’t partnered with, your relationship manager will explore adding them to our integration options. Transparent pricing in a not-so-transparent world Schwab and other custodians may say their custody services are “free” but in the RIA space, it usually means that your client is the one paying for it. We charge a simple platform fee that allows us to improve our custody platform while providing exceptional support. This enables you to truly put your clients first and help them grow their wealth.

How Gen Z and Millennial advisors balance AI risks with tech growth Sep 4, 2025 10:15:00 AM The financial advisory industry is undergoing a transformation. Shifting demographics, rapid technological advances, and economic volatility are reshaping how advisors work and who they serve. With a new generation of RIAs entering the profession and younger clients making up a growing share of the market, new perspectives are emerging—on the economy, on technology, and on the very role advisors play in managing investments. Perhaps the most indelible shift of all, is the accelerating pace of AI, requiring advisors to revise how they deliver value to the next generation. In the second installment of our Advisor Survey, Betterment Advisor Solutions spoke to 500 independent RIAs, to find out how financial advisors are responding to the shifting financial planning landscape. Not surprisingly, many advisors (53%) report using AI to stay current with industry updates. And that’s not all, adoption of AI tools has climbed 10% since this time last year. However, the majority of advisors (65%) say they are worried about clients turning to generative AI platforms for financial advice. While AI is already making advisors’ lives easier, it also presents new challenges around client trust, accuracy, and the role advisors play in managing their clients’ wealth. How advisors are using AI As financial advisors wrestle with the paradox of AI, there are some areas we’re seeing Gen Z/Millennials and Gen X/Baby Boomers agree on: AI over social: 53% of advisors now use AI to stay current with industry updates, surpassing social media (48% in 2025, down from 59% in 2024). Positive impact: Overall, advisors are mostly positive about AI's impact, with more Gen Z/Millennials being "very positive" (45%) than Gen X/Baby Boomers (37%). Client misuse: While advisors are finding important use cases for AI in their own work, they’re concerned about clients using AI for financial advice (65%). Their top concerns are the lack of regulation and oversight in Generative AI providing financial advice, increasing the likelihood that clients will misinterpret or receive inaccurate financial advice from Generative AI platforms. But from there, key differences divide younger and older generations. For instance, Gen Z/Millennials tend to lean into AI for administrative tasks (like note taking and meeting recaps) as well as fraud detection; whereas Gen X/Baby Boomers use it more for client communication and portfolio management. The generational divide in AI adoption reveals that the technology is being shaped by client needs, not necessarily by advisor preferences. – Dan Egan, VP of Behavioral Finance and Investing at Betterment As digital natives, younger financial advisors have deeper concerns about the omnipresence of AI and so-called “ChatGPT financial advisors.” Although they might be more cautious about how AI is used, our survey shows that these advisors are perhaps better equipped to manage the financial planning needs of the Gen Z/ Millennials clients, who are looking for a seamless, modern way to manage their money. The way advisors balance caution with innovation will reshape the financial planning journey. To dive deeper into how RIAs across generations are viewing AI, technology, and shifting client expectations, download our latest survey below.

FAQ: Custom Portfolios for Advisors Sep 3, 2025 11:15:00 AM Build your own custom model portfolios while leveraging all of Betterment’s sophisticated portfolio management features. What are custom model portfolios? The Betterment Advisor Solutions platform allows advisors to customize portfolios ETFs, single stocks, and mutual funds, while maintaining access to Betterment’s suite of automated features including: automated rebalancing tax-loss harvesting asset location / tax coordinated portfolios tax-optimized sales for withdrawals glide path rebalancing and more How do I create custom model portfolios for my clients? To get started, log into your dashboard and navigate to Portfolios > Create a portfolio > Custom portfolio. Follow the prompts in the module to create securities groups, determine risk levels for your portfolio, and more. What are the program requirements? There are no asset minimums or additional fees required to build custom portfolios. I have more questions - who can I talk to and where can I learn more? Please fill out this form, and our team will follow up with you. Security Selection: What securities are supported? At this time, we support ETFs, mutual funds, and single stocks. What ETFs are supported? Almost all ETFs are supported, as long as there is sufficient liquidity and trading volume. How many different asset allocations can be included in one portfolio? For each custom portfolio, firms can define anywhere from 1 to 25 asset allocations. Betterment Automated Features: What is Tax Loss Harvesting (TLH)? How does this feature work with custom model portfolios? Tax loss harvesting is the practice of selling a security that has experienced a loss—and then buying a similar asset to replace it. The switch does two things: it allows the investor to realize, or “harvest”, a valuable loss while keeping the portfolio balanced at the desired allocation. Capital losses can lower your clients’ tax bill by offsetting gains and reducing ordinary taxable income up to $3000 per year. The custom model portfolios program allows firms to designate a primary, secondary, and IRA secondary ETF ticker for each asset class to be used for TLH. Tax Loss Harvesting may not be suitable for all investors. For more information, please see our full disclosure here. How does Tax Coordination work? Tax Coordination is designed for investors who are saving for retirement in more than one type of account, including taxable accounts, traditional IRAs, or Roth IRAs generally with the same time horizon. Once you set it up, Betterment will look across all of the accounts grouped under retirement and automatically reorganize which assets are held in which accounts. Of these three types of accounts, each are taxed differently: (1) taxable accounts, (2) traditional IRAs or 401(k)s, and (3) Roth IRAs or 401(k)s. With Tax-Coordination, the assets are then arranged (unequally) across all coordinated accounts to help maximize the after-tax performance of the overall portfolio. We do this in a way that keeps the overall allocation the same while boosting after-tax returns. We've outlined the potential benefits of Tax Coordination and some reasons you may not want to use it here. For more information on our estimates and Tax Coordination generally, see full disclosure here. How does Betterment rebalance client portfolios? How does automated rebalancing work? More information about Betterment's automated rebalancing feature is available here. What capital market assumptions are used for balance and spending power projections? Firms can input their own capital market assumptions, or Betterment's team can provide assumptions.

7 steps to protect your client’s security in the age of AI Aug 22, 2025 12:05:30 PM Your clients entrust you with their most sensitive financial details. Protecting that information isn’t only a regulatory requirement—it’s essential to maintaining trust and differentiating your advice. Below are practical, actionable strategies you can implement—including a few that have been changing, as artificial intelligence has begun to change the threats that clients face. 1. Password managers and multi-factor authentication One of the most important things you can do to protect clients is to ensure that your team always uses password managers and multi-factor authentication. Multi‑factor authentication (MFA) is generally available in custody platforms (including Betterment Advisor Solutions), email, CRM systems, and any platforms that store sensitive data. It’s one of the most effective, low-cost defenses against account compromises. There is even a handy website that allows you to look up whether a particular platform supports this type of authentication. You can pair MFA with a password manager to ensure your team uses long, unique, and complex passwords for every account—without the burden of remembering them all. A password manager reduces the risk of password reuse, which is a common cause of breaches, and makes it easier to update credentials regularly. Because MFA and password managers are so important, it could be good to go beyond just your firm, and advise clients to make use of them as well. 2. Avoid social engineering—and AI-powered phishing Cybercriminals use phishing and other types of social engineering—through texts, emails, and even voice messages that mimic trusted contacts—to bypass controls from financial institutions. As artificial intelligence technology has become widespread, criminal actors are doubling down on the use of social engineering. They can even use AI voice or video deepfakes to mimic clients or custodians calling in with urgent instructions. As Sam Altman recently warned at a Federal Reserve event: “A thing that terrifies me is apparently there are still some financial institutions that will accept a voice print as authentication for you to move a lot of money or do something else.” He emphasized that “AI has fully defeated most of the ways that people authenticate currently – other than passwords.” To address this risk, it’s important for your firm to have multi-layered verification (e.g., callbacks to verified numbers, code words, or secure portal confirmations) rather than just relying on voice authentication. You may also work with your IT provider to schedule ongoing simulated phishing exercises for training purposes. Remind your team: AI makes impersonation more believable than ever. 3. Encrypt data in transit and at rest Ensure that client data is encrypted during storage and transmission. Start by ensuring that your key service providers have good encryption practices. For email communication that involves sensitive information, use secure client portals instead of email attachments. Also work with your IT provider to ensure that mobile devices and computers are fully encrypted (for example, by enabling BitLocker for Windows or FileVault for Mac); this will help ensure that if a device is lost or stolen, the data remains protected. Pairing encrypted storage with secure transmission methods ensures client information is safeguarded at multiple layers. 4. Scrutinize third-party vendors Many firms rely on outside vendors to manage parts of their business. That’s why financial regulators emphasize oversight of third-party security practices: Client data can still be at risk even if it’s stored by someone else. When vetting custodians, software providers, and other partners, confirm they implement robust security measures—encryption, access controls, incident response plans—and document your due diligence. Many businesses now host a Trust Portal (for example, the Betterment Trust Portal) where advisors can securely access independent audit reports, penetration test summaries, and other compliance materials. Leveraging these resources helps you demonstrate compliance with regulatory expectations while ensuring vendors meet your firm’s security standards. 5. Use AI for monitoring and fraud detection AI isn’t just a threat—it’s also a defense. Advisors can also work with their IT provider to deploy AI-enabled cybersecurity controls like endpoint detection and response (EDR) software, which continuously monitors laptops and other devices for suspicious behavior, such as unauthorized access attempts or malware activity. This adds another layer of proactive protection beyond traditional antivirus tools. To protect client accounts from fraud, platforms like ours flag unusual patterns that may indicate identity theft or other types of fraud, helping detect issues more effectively. Prioritize monitoring these alerts to help prevent fraud before your clients are impacted. 6. Stay current with patches and updates One important bit of security advice has not changed with AI: Unpatched software remains a prime vulnerability. You’ll want to ensure that you have effective processes in place across all systems—including operating systems, apps, and even office devices like printers—and enable automatic updates where possible. It’s also important to have a way to identify and measure the effectiveness of this process. Many IT service providers will use a vulnerability management scanner to identify any devices that have out-of-date software with security vulnerabilities. 7. Create an incident response plan No defense is foolproof. Get ahead of it, and prepare a written incident response plan, identifying roles, communication steps, client and regulator notifications, and recovery actions. Be sure to consider common types of incidents such as a compromise of your business email system, or a ransomware attack. One important consideration to respond to ransomware attacks is ensuring that your firm data is backed up in secure, separate locations. Then you’ll want to do a test run. Check your ability to restore backups, and host a tabletop simulation to clarify roles and responsibilities with your firm, IT service provider, and other business partners. Final thoughts In today’s landscape, protecting client data is essential—not optional. The rise of AI presents both risks (like deepfake impersonation) and opportunities (like monitoring tools). By prioritizing security, you will protect your firm and build trust with clients.

Helping Millennials Match Their Money with Their Values Aug 20, 2025 9:00:00 AM A conversation between Sophia Bera Daigle and the Betterment Advisor Solutions team about building a goals-driven practice for millennial clients. Non-paid client of Betterment. Views may not be representative, see more reviews at the App Store and Google Play Store. Advisor: Sophia Bera Daigle, CFP® After working in traditional financial planning firms since 2007, I quit my job at a NY start-up to launch my own firm, Gen Y Planning. I now live in Austin, Texas with my husband, Bryan, and our son, Theo, who was born in the fall of 2020. After spending several months living abroad in 2019, we’re excited to share our love of travel with Theo! Firm: Gen Y Planning Gen Y Planning brings financial planning to millennials. We now work with a variety of clients in their 20s, 30s, and 40s who are in the middle of making huge life decisions: navigating a new job, buying a home, merging finances, starting a family, relocating, and pursuing advanced degrees. The Gen Y Planning team believes that the earlier you work with a CFP®, the faster you can build a secure financial foundation for the future. Why did you decide to become a financial advisor? I like to help people use their money to match their values. My clients range from creatives to small business owners to Silicon Valley employees. Whether you plan to retire early, take a sabbatical, or build a career you love, I’m excited to help! What is the least understood aspect of your job? I would have to say the least understood aspect of my job is that financial planning does not just mean managing investments. I offer comprehensive financial planning, which includes all areas of your financial life: paying down debt, protecting assets that have been accumulated, purchasing a home, refinancing a mortgage, reviewing job offers and company benefit packages, reviewing tax returns, and proactively tax planning. My approach is goal-driven with my clients in the driver's seat. I work with clients to co-create their recommendations so that they’re more likely to implement the recommendations. Then my team and I act as their accountability partners to see that they are following through on the recommendations so that they can reach their goals. Why did you choose to partner with Betterment Advisor Solutions? I like that Betterment offers robo-advising, which includes automatic rebalancing, at a low, flat platform fee. In addition, Betterment has a simple, user-friendly interface that makes it easy for clients to navigate. Betterment also has great features like effortless Roth conversions and tax-loss harvesting. Something small that I love is the ability to set up an automatic investment weekly instead of monthly. It’s a great way to dollar cost average into the market while also smoothing out cash flow. How have you set up your firm's tech stack? And how has leveraging automation impacted your practice? We utilize a handful of low cost tech tools (Trello, Dropbox, Zoom, TextExpander, Gmail, etc.). We have found that our philosophy of “simple over sexy” has a greater impact on our clients than fancy software with charts and graphs. We don’t pay for expensive financial planning softwares that produce twenty-page reports our clients will never look at. The benefit for us and our clients just isn’t there. We like using Trello to track our clients’ financial goals and life changes and to take notes. We have a board for each client so we can easily prepare for our client meetings. We have a Google form we send to clients before their check in meeting and they update their net worth in Excel. We send them a one-page meeting recap after their meeting in a PowerPoint that we print to PDF. It’s efficient, simple, and the action items that came from the meeting are clear. Can you walk us through what the onboarding experience might look like for a new client at your firm – from when they land on your website to your team actually opening and transferring their assets – and how Betterment may fit into the onboarding workflow? An interested potential client starts by scheduling a 30-minute introductory meeting. They would fill out an intake form prior to our meeting. During the meeting we learn more about them, dive into the services we provide, and end with a quote for our services given their financial situation. After, if they decide they want to become a client, they sign a contract, pay their upfront client fee, and schedule their first client meeting. Prior to this meeting they are given a list of documents to gather and upload to a Dropbox folder for us to review. What is one critical lesson you have learned from your clients? My values and priorities are not necessarily the same as my clients. I need to keep this in mind when a client is making a decision that might not be the best financial decision, but may be a really important life decision that deeply affects other areas of their life. In that case, I want to help them figure out the best way to financially navigate through that choice so that they can continue to reach their goals. How has a remote or hybrid work environment changed your relationship with clients and prospects? I have always run my business remotely, which has a plethora of benefits for clients, the business, and my employees. Clients can meet in the comfort of their home or office and don’t need to worry about commuting to our meeting. It also allows me to work with people across the country and travel myself. It opens my workforce options up to the whole country as well since I don’t require my employees to be in one location and come into an office. I can’t imagine having in-person client meetings again. Now, when I get to see my clients in person, it’s only social! It’s way more fun that way! What do you think is the biggest opportunity for advisors today? I think the biggest opportunity for advisors is in working with the millionaires of tomorrow—young professionals who are making good money but maybe haven’t accumulated much wealth yet. They still need planning in many areas of their lives: paying down student loans, purchasing their first home, negotiating job offers, navigating company benefits and company stock options, starting a family, and saving for retirement. If you could only give one piece of financial advice, what would it be? Don’t wait to start. Small steps have a dramatic impact on your overall financial situation. You don’t want to be shoulders deep in a complex financial situation before you seek help. Find a planner who will be your financial partner to navigate finances with you so you can reach your goals and achieve your dreams.

Tax-aware migration strategies Aug 5, 2025 10:30:00 AM Advisors have three options when migrating a client to a different portfolio or changing their allocation -- each with its own tax-optimization strategy. A tax-aware approach that may reduce short-term gains and limit wash sales When this strategy is selected, the client’s goal will be migrated in a tax-optimized way. For taxable accounts, we’ll seek to sell tax lots that are at a loss or have experienced long-term capital gains, but will continue to hold, when possible, tax lots with short-term gains until they either become long-term gains or become losses. For tax-advantaged accounts, we will migrate without regard to embedded capital gains. Regardless of account type, we will prioritize reducing wash sales that could lead to permanently disallowed losses for securities held at Betterment. For this strategy, it is important to remember that the account may have high drift in the short run, but if rebalancing is on Betterment’s algorithms will typically rebalance available losses or long-term gains as they arise (subject to any customized drift settings or gains allowance on your client’s account), as long as the security sales involved will not cause any disallowed losses. Set Target Only Selecting this migration strategy will disable automated rebalancing in client taxable and tax coordinated goals assigned to the portfolio. While rebalancing is off, the client’s goal will be transitioned to the new target portfolio by buying underweight securities with cash deposits and dividend reinvestments, while selling overweight securities to fund withdrawals. This election will often result in high drift, especially if the portfolio or allocation change involves a significant change in composition of the portfolio’s holdings. You can re-enable automated rebalancing from your client’s household page or by contacting us at support@bettermentadvisorsolutions.com. If you wish to further manage tax impact, you can also set a gains allowance for your client’s goal prior to re-enabling rebalancing. To learn more about how a gains allowance operates in client accounts, please review our smart transitions disclosure. Rebalance with no tax-impact constraints For this migration strategy, the client’s goal will be rebalanced as soon as possible to the target portfolio. Betterment will perform this rebalance in a tax-optimized way to the extent possible, but we will not delay selling shares even if doing so could lead to a more optimal tax outcome. Choosing this option could lead to the realization of wash sales for securities that have been recently sold. After trading is complete on the change, the account will typically be 100% in balance with the target portfolio. For each of these migration strategy options, Betterment’s Tax-Impact Preview feature is available in the individual client goal migration flow so that the advisor may see an estimation of the effects of the selection. Note that Tax-Impact Preview is not available for bulk portfolio updates.