Advisor Resources

Tax-aware migration strategies Aug 5, 2025 10:30:00 AM Advisors have three options when migrating a client to a different portfolio or changing their allocation -- each with its own tax-optimization strategy. A tax-aware approach that may reduce short-term gains and limit wash sales When this strategy is selected, the client’s goal will be migrated in a tax-optimized way. For taxable accounts, we’ll seek to sell tax lots that are at a loss or have experienced long-term capital gains, but will continue to hold, when possible, tax lots with short-term gains until they either become long-term gains or become losses. For tax-advantaged accounts, we will migrate without regard to embedded capital gains. Regardless of account type, we will prioritize reducing wash sales that could lead to permanently disallowed losses for securities held at Betterment. For this strategy, it is important to remember that the account may have high drift in the short run, but if rebalancing is on Betterment’s algorithms will typically rebalance available losses or long-term gains as they arise (subject to any customized drift settings or gains allowance on your client’s account), as long as the security sales involved will not cause any disallowed losses. Set Target Only Selecting this migration strategy will disable automated rebalancing in client taxable and tax coordinated goals assigned to the portfolio. While rebalancing is off, the client’s goal will be transitioned to the new target portfolio by buying underweight securities with cash deposits and dividend reinvestments, while selling overweight securities to fund withdrawals. This election will often result in high drift, especially if the portfolio or allocation change involves a significant change in composition of the portfolio’s holdings. You can re-enable automated rebalancing from your client’s household page or by contacting us at support@bettermentadvisorsolutions.com. If you wish to further manage tax impact, you can also set a gains allowance for your client’s goal prior to re-enabling rebalancing. To learn more about how a gains allowance operates in client accounts, please review our smart transitions disclosure. Rebalance with no tax-impact constraints For this migration strategy, the client’s goal will be rebalanced as soon as possible to the target portfolio. Betterment will perform this rebalance in a tax-optimized way to the extent possible, but we will not delay selling shares even if doing so could lead to a more optimal tax outcome. Choosing this option could lead to the realization of wash sales for securities that have been recently sold. After trading is complete on the change, the account will typically be 100% in balance with the target portfolio. For each of these migration strategy options, Betterment’s Tax-Impact Preview feature is available in the individual client goal migration flow so that the advisor may see an estimation of the effects of the selection. Note that Tax-Impact Preview is not available for bulk portfolio updates.

The #1 skill advisors need to help clients navigate the Great Wealth Transfer Jul 9, 2025 1:01:43 PM How your firm can prevent losing business as your clients transfer their wealth. We’ve been hearing about the “Great Wealth Transfer” for years now. There is an estimated $100+ trillion that will pass from baby boomers to Gen X and millennials, but recent data has found that most clients are still not ready for it. The problem? Many families aren’t having essential conversations about how their wealth will be passed down—or who will be responsible for managing it. Here’s how your firm can help. The challenge: Guiding clients through a generational shift Money can be stressful. In Betterment research, we’ve found that 62% of people have moderate to significant anxiety around their finances. Pair together the complexities of financial planning with potentially emotional conversations with loved ones, and many families may feel lost or confused. Recent data shows that many families are underprepared: An RBC Wealth Management–U.S. survey found that only 52% of givers have had conversations about values with their heirs, and just 39% have provided guidelines for what they want to do with their inheritance. Meanwhile, UBS research highlights a gender difference within this gap: 80% of women who inherited wealth from their parents and 83% of widows experienced a “wealth transfer challenge.” UBS found that many widowed women did not have an established wealth transfer plan with their partner, and one in four said they did not know where all their partner’s wealth was before their passing. This lack of preparedness is alarming, but it presents an opportunity for your firm to step up and help your clients, ultimately building long-term relationships. “Advisors can offer a lot of value by helping their clients create an estate plan and navigate conversations with family members. By being a trusted partner in the process, advisors can build stronger relationships not only with current clients but also with the next generation.” – Alison Considine, Director of Betterment Advisor Solutions The opportunity: Become a family’s long-term guide According to the RBC Wealth Management–U.S. survey, the primary driver of feeling unprepared for an inheritance is not tax complexity or investment strategy—it’s a breakdown in or lack of communication. The UBS research found the same issue, with nearly one-third of women who inherited assets from their parents having no prior conversations with them about the wealth transfer. Over the coming years, communication is likely going to be the #1 skill advisors need to help clients manage a wealth transfer. If advisors want to keep financial planning relationships intact across generations, they need to get ahead of and lead these conversations. Here are three guidelines for successful wealth transfer conversations: Educate clients early. Help them understand how to transfer wealth tax-efficiently, preserve family assets, and make sure their wishes are clearly documented. Proactive education builds confidence and prevents costly surprises down the line. Bring the next generation to the table. Sit down with clients and their children or heirs to discuss goals, responsibilities, and expectations to help avoid misunderstandings down the road. Reframe the discussion. Wealth transfer isn’t just a financial transaction—it’s a personal story about family legacy, passions, and future impact. Use open-ended questions to surface values like philanthropy, entrepreneurship, or family tradition—and make those priorities central to the planning process. 10 questions to ask clients and their heirs to help facilitate a smooth wealth transfer Use the following questions as a starting point to begin intergenerational discussions around wealth transfers. As an advisor, you know your clients best, so tailor your conversations to their personal situations. For clients (Wealth givers—often Baby Boomers or Gen X): Have you clearly communicated your intentions for your wealth with your children or heirs? (Start by opening the door to alignment and transparency around values and expectations.) What values or legacy do you hope your wealth will help preserve or promote? (Encourage your client to think beyond dollars and towards impact.) Have you established or updated your estate plan, including wills, trusts, and beneficiary designations? (Identify potential gaps and ensure documents match current intentions.) Would you consider giving a gift to heirs or causes during your lifetime to see the impact of your wealth now? (Spark discussion about strategic giving and potential tax benefits.) Have you talked to your heirs about the responsibilities that come with inheriting wealth? (Emphasize financial literacy and preparedness of the next generation, which can lead to more intergenerational communication.) For heirs (often Gen X or Millennials): Do you understand your parents' or benefactors’ financial values and intentions for passing on their wealth? (Encourage open dialogue and reduce surprises or misunderstandings.) Do you feel prepared to manage or invest inherited assets? If not, what guidance do you need? (Help identify financial education needs or planning opportunities.) Do you have your own estate plan in place to manage future wealth transfers? (Promote proactive planning to help protect assets and preserve family goals.) Do you want to be involved in your own charitable giving or collaborative family philanthropy efforts? (Engages heirs in legacy planning and shared purpose with their parents.) What are your personal financial goals, and how might an inheritance affect those plans? (Show that you are thinking about the heir's personal needs as well.) How Betterment Advisor Solutions can help navigate the Great Wealth Transfer Betterment Advisor Solutions equips advisors with technology and tools that make it easier to communicate and collaborate across generations: Tax-smart technology: Leverage automated tax-loss harvesting, customizable drift-based rebalancing, automated asset location, and more to help clients manage taxes. Streamlined client portal: Offer your clients a white-labeled client portal, where they can easily see their full financial picture, with your branding on their statements and tax forms. Goals-based framework: Create customized goal names to create a personal feel for each client’s cash, investments, or held-away accounts.

Trade, conflict, and the case for staying invested in 2025 Jul 3, 2025 9:00:00 AM Turbulence and opportunity: Market insights for the second half of 2025. In his 1949 classic The Intelligent Investor, Benjamin Graham came up with a clever way to explain the ups and downs of the market: Mr. Market—a moody business partner whose emotions swing between optimism and fear. Some days, he offers a fair, rational view of your investments. Other days, his anxiety or excitement gets the best of him. Now that we’re halfway through 2025, with a world buffeted by tariff announcements and geopolitical crises, let’s pause to consider what Mr. Market has had to tell us about the meaning and impacts of these events so far. Do tariffs still matter? Back in April, when we shared our Q1 recap, trade tensions had stirred up volatility in investor portfolios. Since then stocks around the world have staged a comeback, with large U.S. stocks climbing into positive return territory year-to-date, and their international peers maintaining strong relative performance. Mr. Market appears to believe that the economic impact of tariffs will be limited. There may be good reason for that, as the Trump administration has walked back its most extreme threats, and the U.S.-U.K. framework for negotiating trade— featuring a 10% baseline tariff and tariff-free quotas on certain goods in areas like autos, steel, and aluminum— is being viewed as a template for other major trade partners. That said, Mr. Market may be getting ahead of himself. The full effects of tariffs on inflation are still unfolding. A rise in inflation could push policymakers to keep rates higher for longer, slowing economic growth and weighing on markets by raising borrowing costs. Still, a recession has yet to surface in the data, and risks remain well balanced for diversified investors. What does Middle East tension mean for investors? Recent airstrikes involving Israel, the U.S., and Iran have drawn global attention; however, world markets remained relatively steady. Over the past month, the S&P 500 has edged toward all-time-highs, suggesting investors don’t expect further escalation. Market participants appear confident that the fighting will be somewhat contained, and news of a ceasefire has further eased fears about economic disruption. Stock and bond markets have largely shrugged off the conflict, but oil prices are more reactive to instability in the Middle East. The region is home to many key exporters, as well as the Strait of Hormuz, a major global shipping route. Oil prices spiked in early June as Israel-Iran tensions intensified, but have since dropped sharply, reflecting both Iran’s limited ability to respond and the announcement of a ceasefire. A look ahead... The lesson Mr. Market keeps offering is that patient, broad-based investing beats reactive guesswork. Genuine hazards remain: Trade frictions could flare again, geopolitical surprises lurk, and any stumble in corporate earnings would challenge current market index levels. Yet with inflation decelerating and the Federal Reserve signaling it may trim rates before year-end, there’s a growing case for further upside in portfolios. Staying invested, diversified, and focused on long-term goals ensures Mr. Market’s mood swings are a source of opportunity, rather than regret, for disciplined investors. And our investing team is here to keep you up-to-date on macro-trends and market insights as they evolve.

The convergence of wealth & retirement: A $40 trillion market for advisors Jul 2, 2025 9:00:00 AM See how integrating wealth management and retirement planning can help your firm tap into a $40 trillion market opportunity. If you’re looking to grow your wealth management firm’s client base, serving retirement plan participants might just be the key to unlocking greater growth potential. The opportunity by the numbers: According to the most recent Betterment Retirement Readiness Report, 79% of employees say their employer offers a 401(k) plan. Valued at $40 trillion, retirement assets are 32% of all U.S. household financial assets, according to the ICI. The National Association of Plan Advisors reported that 74% of 401(k) participants would welcome professional help managing their accounts. The opportunity is clear for growth-minded advisors: A multi-trillion-dollar market of consumers is actively seeking professional financial guidance. In this article, we explore this growth opportunity along with how to overcome the challenges that come with it. Key benefits for advisors: Integrating wealth management and retirement planning The convergence of wealth management and retirement planning offers two benefits. Benefit 1: Use retirement planning as a growth engine for your firm Many plan participants are eager to work with financial advisors. According to a 2024 study by American Century Investments, over half use a financial advisor, and among those who don’t, 39% plan to do so in the future. At Betterment, we found in our Retirement Readiness Report that 21% would consider switching jobs to one that offers access to a live financial advisor. Engaging with retirement plan participants can be a powerful way for advisors to expand their client base. A 2024 Capital Group study found that high-growth wealth managers were: More likely to have 25% or more of their AUM in defined contribution plans 23% more likely to have a strategy for transitioning plan participants into prospects for their practice. Additionally, the study found that advisors can uncover a $1 million prospect for every 10 meetings they have with participants in medium to large plans. If you’re not already serving retirement plans, restructuring your firm to do so can be a gateway to growth. Plan participants have complex financial lives, and many will welcome advice on how to manage their overall wealth. Benefit 2: Manage clients’ full financial picture On the wealth management side of your business, clients look for holistic advice. Their retirement nest egg is part of their wealth, after all. Your current wealth management clients likely have sizable assets in their retirement plans and could benefit from your advice on portfolio allocation and management. Whether they’re switching jobs, starting a business, or reallocating funds, you can help them make informed decisions across their entire financial life. Vanguard’s “How America Saves 2025” report found that average plan participant account balances increased by 10% in 2024, reaching an all-time high of $148,153. CNBC reported that about two-thirds of rollover investors hold cash unintentionally because the funds are initially placed in a cash account. You have the opportunity to position your firm as a one-stop resource for financial wellness, retaining clients by helping them manage their entire financial life. How to overcome the challenges of managing wealth and retirement clients Serving wealth and retirement plans usually requires restructuring your firm. Below are three potential obstacles and how our team at Betterment can help you overcome them. Challenge 1: Provide holistic financial planning at scale The challenge: Serving multiple retirement plans simultaneously, each with dozens or even hundreds of participants, can make retirement planning at scale overwhelming for your firm without the right platform. How Betterment helps: Receive dedicated support from day one to streamline plan management—so you can focus on growing your business. A Senior 401(k) Onboarding Associate will be your dedicated point of contact to help you onboard new clients and offer ongoing support. You’ll also be assigned a 401(k) Client Success Manager, who will be your go-to contact for any questions, along with helping you set goals, manage plan changes, navigate Form 5500 filings, and create tailored education for plan participants. Challenge 2: Staying on top of regulatory compliance The challenge: Staying compliant takes work—and plenty of time. You’ll not only need to stay on top of legislative and regulatory changes related to retirement plans, but also your firm’s compliance and legal policies. How Betterment helps: We are your 3(16) administrator, handling compliance testing, taking on time-intensive work, and preparing audit packages and 5500s. We have a team of compliance experts with ASPPA, NAPA, and IRS designations, plus 50+ years of combined compliance experience. Challenge 3: Managing technologies to serve retirement plans The challenge: Serving retirement plans will require your firm to adopt new technologies to automate planning, compliance, and communications at scale. Trying to piece a tech stack together by yourself can take your valuable time away from serving clients. How Betterment helps: Our all-in-one dashboard helps you track plan metrics, generate custom reports, and get participant-level data with just a few clicks. Use our tools and technology to easily convert participants to new clients, building relationships to offer holistic financial planning to meet their evolving needs. Plus, for self-employed clients, we offer a streamlined, all-digital solo 401(k). And our mobile app lets your clients see their full financial picture on the go, branded with your firm’s logo, reinforcing your value between meetings. Grow your firm with a 401(k) solution built for advisors An easy-to-use platform with customizable investment options and white glove support for you and your clients. Flexible, customizable plan design and investment options Dedicated advisor and client support for administrative needs An all-in-one platform to service clients across retirement and wealth

What’s new from Betterment Advisor Solutions Jun 30, 2025 6:06:27 PM Discover the latest products and features launched in Q2 2025, designed to give advisors more control, flexibility, and transparency. Table of Contents Portfolio management Billing SBLOCs Advisor experience New Advisor Exchange episode We’re continuously building out new tools and enhancements to help you work smarter not harder. In Q2, we introduced a wave of powerful updates—including a major acquisition and new portfolio management features designed to give you greater control and customization with less manual effort. Expanded support for legacy and concentrated positions Build custom models with ETFs, mutual funds, and now single stocks. Our latest update gives you more control without adding complexity and helps you: Bring legacy and held-away assets into a long-term strategy—powered by TLH, rebalancing, and smart withdrawals that minimize the tax impact. Use sell-only substitutes with ETFs, mutual funds, and single stocks to unwind concentrated positions gradually. You can leverage sell-only substitutes when incorporating your clients' legacy positions into your target model's asset allocation, without buying additional shares during rebalancing. Here’s what’s changed: More control over rebalancing: This functionality allows you to add additional tickers to your security groups for greater control over rebalancing behavior in your custom model portfolios. Tax-efficient exposure: Betterment will help reduce exposure over time according to your instructions with our tax-efficient algorithms. Read more about sell-only substitutes. The future of portfolio management Our recent acquisition of Rowboat Advisors, a portfolio optimization software, paves the way for direct indexing capabilities on the platform. Over the coming months, we’ll be introducing new features that deliver more customization, intelligent automation, and enhanced flexibility to support your firm’s unique needs. Be on the lookout for: Tools for more transparent trading: Run sophisticated simulations and use critical data to better understand trade impacts and make more informed decisions. Expanded portfolio options: Create and edit portfolios with a wider range of options that work seamlessly with rebalancing, tax-loss harvesting, tax-smart portfolio transitions, asset location and intelligent withdrawals. Watch our latest webinar to learn more about what’s to come in 2026, including UMAs and direct indexing. Reduced ACH payment timelines Big news: We’ve shortened our payment processing time from 12 days down to just 5 business days. You’ll get paid sooner, with more transparency. With billing and fee tracking fully integrated into the platform, it’s easy to see exactly what you’re owed each cycle—no spreadsheets, no guesswork. The result: a cleaner more efficient, billing experience that helps you stay compliant, minimize error, and save time. Upgraded mutual fund transactions Give your clients the clarity and confidence they expect when moving assets, with updates that: Eliminate withdrawal discrepancies due to fluctuating Net Asset Value (NAV). Improve fee-assessment precision, reducing the risk of over/undercharges and aligning with regulatory expectations. Simplify tax reporting for clients by ensuring the amount withdrawn matches the amount received. A faster lending solution Securities Backed Lines of Credit (SBLOCs) with Betterment Advisor Solutions give your clients access to the value of their Betterment assets as lines of credit without liquidating investments. Fast and flexible for your clients: It’s a simple, automated application process, giving your clients immediate access to their credit line after approval. Streamlined for your firm: Leverage an integrated borrowing solution that complements your investment management practice. Register for our webinar to learn more and explore how SBLOCs can become a valuable tool for serving high net-worth clients. Save your seat Securities-Backed Lines of Credit (SBLOCs) are offered by The Bancorp Bank, N.A., Member FDIC, to Betterment clients. Betterment is not a bank. See more in disclosures. Guided client tours for winning new plans Win prospects and onboard with confidence with our new Clients Tours tab. This highly requested update enables you to give plan sponsor clients a guided demo around our platform. Access client tours in the left rail of your advisor dashboard. Planning strategies for the equity-rich and cash-constrained Client. Views may not be representative. See reviews at G2. In our latest episode of The Advisor Exchange, Natalie Taylor, CFP®, founder of the Goodland Group, discusses how she maximizes planning for an underserved segment: mid-career tech professionals with complex equity compensation packages. From navigating RSUs and AMT to rethinking the AUM model and scaling with values-based planning, Natalie shares the strategies, tech, and mindset that have shaped her fast-growing firm. Watch now. It’s been a busy year—see what we launched in Q1, or get in touch with our team to learn more. Book a demo.

5 practical ways to help clients during market volatility Jun 12, 2025 1:22:38 PM Markets can be unpredictable, but with these five tips, your client’s investing strategy doesn’t have to be. During volatile markets, clients look to their advisors for more than just financial expertise. They’re looking for reassurance and perspective. Below are five ways you can help your clients keep their financial plans on track, balancing the stresses of short-term volatility and long-term goals. 1. Assess your client’s goals Volatility provides an ideal moment to review your client’s financial plan and confirm it still reflects their goals, risk tolerance, and time horizon. Recent changes in your clients’ lives, paired with market changes, can put your clients at risk of not reaching their goals. By conducting an assessment of each client’s goals, you can plan to make adjustments if needed to align assets with a client’s financial needs. For example, making sure they have enough lower-risk assets (cash or bonds) to cover shorter-term needs. You can use this opportunity to stress-test a client’s portfolio and remind them that their plan is built to weather periods like this. Tools within Betterment Advisor Solutions allow you to update risk preferences, adjust allocations, and communicate clearly how changes may affect long-term projections. 2. Use auto deposits to maintain consistent investments A simple and effective way to help clients stick to their plan is by encouraging automated deposits. When markets decline, many investors are tempted to stop making contributions, which means they could lose out on potential market gains when the market rebounds. Setting up recurring auto deposits into investment accounts can help clients stay committed to their goals regardless of market swings. Auto deposits also enable dollar-cost averaging, which spreads out purchase prices over time and helps manage downside risk. The key is consistency, and automation makes that easier to maintain. Here’s an easy explainer on dollar-cost averaging for your clients. 3. Use Cash Reserve to build a buffer Financial confidence during downturns often comes from knowing there’s money set aside for unexpected expenses. Without a cash buffer, Without a cash buffer, clients might feel pressured (or forced) to sell investments at a loss to cover unexpected expenses. Clients also risk having to tap into 401(k)s and other retirement accounts, which can come with consequences. Clients should aim to set aside 3–6 months’ (or more!) worth of expenses in a high-yield cash account and earn a competitive interest while maintaining ease of access to their funds. Using a Cash Reserve account from Betterment not only enhances liquidity but also ensures their investment strategy stays intact during market volatility. Here are tips for your clients on how to level-up their emergency fund. 4. Set up a gains allowance Market volatility often fuels the urge to “take profits” or, potentially worse, miss the opportunity altogether. Rather than managing volatility on the fly, an automated gains allowance allows you to maintain more granular control over capital gains while optimizing your client’s tax impact. Without a gains allowance, clients may struggle with the fact that they haven’t realized any profits, leading to one-off decisions. With Betterment Advisor Solutions’ tax management tools, advisors can set an annual capital gains allowance for each taxpayer in a household. With our automated tech, capital gains realized from all taxable events will contribute to the gains allowance, while all realized capital losses in taxable accounts will offset realized gains and free up room in the gains allowance. When the allowance is reached, trading will cease selling assets with unrealized capital gains but will continue selling assets at a loss. With Betterment, you can edit this allowance at any time for your clients. 5. Communicate proactively In times of uncertainty, silence can create fear. Advisors should lean into proactive communication, offering perspective, context, and empathy. Without communication, clients may lose trust in your ability to serve them and likely go elsewhere to have their questions answered. By consistently checking in with clients, you can build deeper relationships. It’s also an opportunity to build more trust by using data and historical trends to reframe market dips as opportunities, like buying at a discount, rebalancing portfolios, or optimizing taxes. Betterment’s platform offers advisors communication and planning tools to connect 1:1 with clients. Grow your RIA, even in turbulent times Betterment Advisor Solutions is the all-in-one custodial platform for independent RIAs. Get the technology and support to serve more clients, more efficiently, across investing, retirement, and cash.