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A smarter solution

Since our founding in 2010, Betterment has changed the financial industry with technological innovation, investing automation, and an intuitive client experience. The result? We can easily manage billions of dollars in investments--while also offering personalized advice aimed at helping your clients achieve their unique goals.

Betterment for Advisors

The same innovations that made Betterment a household name also piqued the interest of wealth management firms, and in 2014, we launched Betterment for Advisors. Today, we partner with about 2,000 financial advisors from more than 600 wealth management firms.

Meet our team

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Jon Mauney

General Manager

Jon Mauney leads the Betterment for Advisors team. After joining Betterment in 2013, he spent several years building software and leading engineering teams. Now, Jon spends his time working with financial advisors to build products that make their businesses more streamlined and efficient.

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Alex Choi

Head of Strategy and Operations

Alex Choi heads up Strategy & Operations for Betterment for Advisors, where he focuses on the growth and operations of the business. Alex joined Betterment in 2017 after spending most of his career working with advisors at Morgan Stanley.

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Thomas Moore

Head of Sales and Relationship Management

Thomas Moore has spent his career working with top wealth management firms across the country. He is passionate about helping financial advisors to find the best possible solutions for their clients and businesses.

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Ritu Malhotra

Business Development Manager

Ritu Malhotra works closely with advisors to help scale their business by leveraging Betterment’s technology. Prior to joining Betterment, she was a part of BlackRock’s US Wealth Advisory team and has experience working with advisors across wirehouses, RIAs and independents.

Alison Considine

Alison Considine

Business Development Manager

Alison Considine works with advisors to implement the Betterment for Advisors platform in their practices. She spent several years in wealth management prior to joining Betterment and is dedicated to helping advisors grow their businesses and provide a great client experience.

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Xander Bernhadt

Relationship Manager

Xander Bernhardt is committed to delivering the best possible outcomes and return on investment to our advisors. He is the key contact for new firms as they adopt the Betterment for Advisors solution, and assists advisors in delivering an excellent experience to their clients.

"Betterment’s features are huge from a technology ease and intuition standpoint for the advisor: opening accounts, transferring money from other custodians, helping clients link a bank account etc. This saves us a lot of time and we can spend it with clients focusing on advice."

Matt Lohrius, CFP Ritholtz Wealth Management

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