“The easiest platform to use, both for client and advisor.”
David Black, CRPC™, Beacon Wealth Consultants
Portfolio management at scale
Build custom models or bespoke client portfolios. Scale when you want it, control when you need it.
Client onboarding in minutes
Onboarding designed for speed and accuracy. Accounts opened and ACATS prepared in minutes.
Client. Views may not be representative. See G2 reviews.
A flexible client experience
A white-labeled desktop and mobile experience where clients can self-serve so your team fields fewer routine requests.
A full team by your side
Work with a team of transition experts, a dedicated Relationship Manager, and a support team that gets you answers in minutes.
Tax-saving tech
From portfolio transitions to tax-loss harvesting, our tax suite helps maximize after-tax returns for your clients.
Integrations
Connect with a growing list of tools you already use.
Logo trademark of its respective company.
Billing and reporting
Automate and customize billing that works for you and your clients. Pull fee statements, accrual reports, and client activity in seconds.
Coming soon: AI-powered reporting integrated in your dashboard.


"Betterment's features are huge from a technology ease and intuition standpoint for the advisor: opening accounts, transferring money from other custodians, helping clients link a bank account etc. This saves us a lot of time and we can spend it with clients focusing on advice."
Ritholtz Wealth Management


“Betterment Advisor Solutions is just huge from a technology standpoint. Everything is so easy and intuitive for the client. And that saves us a lot of time.”
Ritholtz Wealth Management
Tools to support growth.
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Grow your client base
Our platform is built to help you manage your business, with features that support marketing, client acquisition, and retention efforts.
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A platform that can do it all
Manage cash, investing, and retirement in one place, consolidate client accounts, and provide more comprehensive planning and advice. -
Focus on what matters
By offloading low-value tasks, you can spend more time building client relationships and delivering comprehensive advice.
Segmentation lets you grow more efficiently.
Our automation lets you protect your margins so you can compete for the next generation of wealth.
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Common questions.
Real answers.
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A custodian for independent RIAs. Betterment Securities holds your clients' assets, and the same platform includes portfolio management, tax tools, reporting, billing, onboarding, and a white-labeled client experience—one login, one fee.
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Yes. We’re a custodian typically used alongside Fidelity or Schwab for a subset of clients where time-saving automation can improve profitability. For clients you bring to Betterment, assets are moved here, with portfolio management, billing, and onboarding built in. However, it's flexible to your firm's needs if you prefer to segment and use it alongside another custodian.
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Other custodians make you piece together separate vendors for portfolio management, tax tools, billing, and reporting—each with its own bill. We put all of it under one roof, with no add-on platform fee.
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We've been building retirement, cash, custody, portfolio management, and service infrastructure for 15+ years. We remain independently owned and seek to offer products from the broadest set of ETF and mutual fund providers. Altruist recently announced that it is being acquired by Vanguard, with the closing expected later this year.
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No. Betterment Advisor Solutions is a platform built for RIAs. You open and manage your clients' accounts directly. They're never marketed as retail leads.
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A dedicated transition specialist gathers your data, sends client invites on your schedule, and moves accounts over in bulk with no paper forms.
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You pay a transparent, asset-based platform fee.
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Rebalancing, tax-loss harvesting, and billing run automatically across every account. Because onboarding and account setup follow the same structure firm-wide, any team member can service any client.
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You get a dedicated Relationship Manager, a Platform Solutions team for onboarding and transfers, and a support team for day-to-day client questions.



