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Powering RIA growth at scale

Betterment Advisor Solutions is the first tech-enabled custodian built for independent RIAs. Our automated technology and dedicated support let you focus on what matters most: delivering great advice.

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Technology to match your ambition.

Scale your business efficiently with tax-efficient portfolio management, streamlined back-office operations, and an award-winning user experience.
Build your own custom portfolios or select expert-built strategies from our curated model marketplace—all of which are checked regularly for rebalancing opportunities.
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Here to support your practice.

2 minutes

Response time for 98% of calls

See Betterment Advisor Solutions in action.

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Better service and support to grow your RIA.

From onboarding and setup to daily troubleshooting and practice management consulting—we’re here for you while the incumbents have you on hold.
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Support Team for you and your clients

We make it easy for both advisors and clients to get reliable answers to day-to-day questions in minutes.
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Platform Solutions Team to get you started

Our transition specialists can handle bulk onboarding, client communications, ACATS, and more.
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A Relationship Manager who puts you first

Partner with your dedicated relationship manager on what matters most to you, regardless of your firm's size. They help you maximize the platform, solve complex requests beyond daily support, and develop strategies to add value and grow your firm.
Matt-BAS
Matt-BAS
"Betterment's features are huge from a technology ease and intuition standpoint for the advisor: opening accounts, transferring money from other custodians, helping clients link a bank account etc. This saves us a lot of time and we can spend it with clients focusing on advice."
Matt Lohrius
Ritholtz Wealth Management
Non-paid client of Betterment. Views may not be representative, see more reviews at the App Store and Google Play Store.
Non-paid client of Betterment. Views may not be representative, see more reviews at the App Store and Google Play Store.
Matt-BAS
Matt-BAS
“Betterment Advisor Solutions is just huge from a technology standpoint. Everything is so easy and intuitive for the client. And that saves us a lot of time.”
Matt Lohrius
Ritholtz Wealth Management
Non-paid client of Betterment. Views may not be representative, see more reviews at the App Store and Google Play Store
Non-paid client of Betterment. Views may not be representative, see more reviews at the App Store and Google Play Store

Tools to support acquisition and retention.

Get ahead of the curve with cutting-edge, cost-saving technology that helps your practice compete for clients and improve their outcomes.
See how we compare to other competitors
  • Graph

    Grow your client base

    Our platform is built to help you manage your business, with features that support marketing, client acquisition, and retention efforts.

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    A platform that can do it all

    Manage cash, investing, and retirement in one place, consolidate client accounts, and provide more comprehensive planning and advice.
  • conversation

    Focus on what matters

    By offloading low-value tasks, you can spend more time building client relationships and delivering comprehensive advice.

Powered by Betterment.

We pioneered a new way to invest, combining automation and investment choice. Leverage our cutting-edge technology and a pressure-tested, delightful end user experience to grow your RIA.
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4.8 rating
74,000 reviews
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★★★★★
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Best for Cash Management 2025
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Your job is planning for your clients’ future.
Make sure you plan for yours.

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