Gusto is a paid non-client of Betterment. Their views may not be representative, and you can see more reviews at G2. Due to compensation, they have an incentive to recommend Betterment, which is a conflict of interest. Gusto is compensated when a company signs up for a Betterment at Work 401(k) plan resulting from their referral. They are compensated up to $2.00 per plan participant in the referred plan per month on an ongoing basis so long as the 401(k) plan remains at Betterment.