Betterment 2026 Apple AirPods Max® Reward Terms & Conditions

Updated July 2, 2026

These terms (the “Terms”) provide you with important information about the Betterment 2026 Apple AirPods Max® Reward (the “Betterment Reward”) offered by Betterment LLC (“Betterment”) to Eligible Clients (as defined below). By participating in the Betterment Reward, you understand and agree to these Terms.

1. Offer

To be eligible for the Betterment Reward, you must be an existing Betterment client who has received this offer via e-mail or the Betterment app (an “Eligible Client”). To qualify for the Betterment Reward, Eligible Clients must fulfill the offer by (1) enrolling in the offer by clicking on the offer link in your email or within the Betterment app, and then (2) complete a Qualified Deposit (as defined below) into an individual taxable managed investing account (an “Eligible Account”) totalling at least $50,000 by 11:59:59 PM ET on July 31, 2026 (the “Offer Period”), inclusive of the required settlement time (typically 2–3 business days). This offer is only available to Eligible Clients who make a Qualified Deposit to an Eligible Account within the Offer Period.


A “Qualified Deposit” is a deposit of new funds to an Eligible Account. Deposits into an individual retirement account (IRA), 401(k) account, health savings account (HSA), self-directed investing account (SDI), Cash Reserve account, or joint account or trust account are not Qualified Deposits. In addition, internal transfers from a Betterment Cash Reserve account, Betterment Checking account, or other Betterment managed investing account into an Eligible Account are not Qualified Deposits. This offer is not available to Betterment Advisor Solutions clients. This offer is also not available to clients who are transferring funds to Betterment in anticipation of, or pursuant to, an acquisition and account transfer.


If you are an Eligible Client and successfully enroll and complete net Qualified Deposits (i.e., the value of your deposits less any withdrawals) of at least $50,000 into an Eligible Account during the Offer Period, and subject to a 3 year holding period discussed below, Betterment will ship one (1) pair of AirPods Max® headphones (Midnight color) after the close of the Offer Period (i.e., after July 31, 2026). Prior to shipping, Betterment will contact Eligible Clients who have qualified for the Betterment Reward to confirm their mailing address. By participating in the Betterment Reward, you acknowledge and agree that Betterment will share your name and confirmed mailing address with its third-party fulfillment partner for the purpose of shipping the Betterment Reward, in accordance with Betterment's Privacy Policy.



2. Limitations

There are certain limitations on the Betterment Reward that you should be aware of:

  • A non-taxable fee will apply to the Eligible Account if, for any reason, you withdraw or transfer funds in an amount that causes your remaining net Qualified Deposits in the Eligible Account to fall below $50,000 at any time during the three (3) year period following the end of the Offer Period (the "Holding Period" and such fee, the "Early Removal Fee"). Transfers to any account that is not an Eligible Account, including internal transfers to another Betterment account (e.g., an IRA, HSA, Cash Reserve account, self-directed investing account, Betterment at Work 401(k) account, joint account, or trust account), count as withdrawals for purposes of the Early Removal Fee.
    • The Early Removal Fee is separate from and in addition to any ACATs fees and investment management fees to which your account is subject. To the extent a withdrawal or transfer causes your remaining net Qualified Deposits to fall below $50,000, the Early Removal Fee is equal to 1.2% of the amount by which your net Qualified Deposits withdrawn or transferred out of the Eligible Account reduces below $50,000 during the Holding Period (taking into account the amount of any subsequent deposits made into the Eligible Account or market gains in the Eligible Account after the Offer Period), up to a maximum aggregate Early Removal Fee of $600.
      • For example, if your net Qualified Deposits total $60,000, and you make a $30,000 withdrawal during the Holding Period, your remaining net Qualified Deposit is $30,000, and the withdrawal will be charged $240 (1.2% x $20,000), which represents a 1.2% fee on the $20,000 withdrawn below the $50,000 Qualified Deposit threshold.
    • However, if your withdrawal or transfer out is equal to or less than net deposits made or market gains earned during the Holding Period, no Early Removal Fee will be applied to your Eligible Account. Alternatively, if your withdrawal exceeds any net deposits and market gains during the Holding Period, an Early Removal Fee will be applied to your Eligible Account.
      • In the above example, if you made a $10,000 deposit during the Holding Period before your withdrawal, your $30,000 withdrawal would be charged a $120 Early Removal Fee ($60,000 + $10,000 - $30,000 = $40,000, with the $10,000 amount below the $50,000 Qualified Deposit threshold subject to the Early Removal Fee of 1.2% x $10,000).
    • If you make multiple withdrawals or transfers out of your Eligible Account during the Holding Period, each withdrawal may be subject to an Early Removal Fee, subject to the conditions described above.
      • In the above example, if you later withdraw an additional $5,000 during the Holding Period, the withdrawal would be charged a $60 Early Removal Fee (1.2% x $5,000).
    • The Early Removal Fee will be assessed with respect to all of your Eligible Accounts if you have multiple Eligible Accounts at Betterment. Any distributions from your Eligible Accounts will potentially implicate the Early Removal Fee, including distributions that may be required by law such as required minimum distributions.
    • In no event will the aggregate amount of the Early Removal Fee exceed $600.
  • Transferring between goals in an Eligible Account prior to the end of the Holding Period will not result in an Early Removal Fee.
  • In the event that your Eligible Account is subject to an Early Removal Fee, you understand and agree that Betterment can instruct Betterment Securities to sell securities in an amount that will generate cash proceeds to satisfy the Early Removal Fee.

3. Miscellaneous

The Betterment Reward is not a recommendation of any investment or investment strategy and is not a recommendation that a customer rollover or transfer assets into a Betterment investing account. By participating in the Betterment Reward, you represent that neither Betterment nor any Betterment affiliate has made a recommendation that you invest in or open a Betterment investing account, or rollover or transfer assets to Betterment.

Betterment processes and treats the value of the Betterment Reward as interest earned by the Eligible Account for tax reporting purposes. The interest amount is based on a percentage of deposits made into the Eligible Account. Betterment does not provide tax advice. Please consult a tax advisor.

This Betterment Reward is not valid with other investing offers and is non-transferrable. The Betterment Reward is available to U.S. residents only. Betterment reserves the right to terminate this offer at any time for any reason, to change the Betterment Reward you are eligible to receive, and to refuse or recover the value of any Betterment Reward if Betterment determines that it was obtained under wrongful or fraudulent circumstances, that any rules or regulations would be violated, or that any terms of the Betterment Account Agreements have been violated.

See Betterment's Form ADV Part II for additional information, including details on the deposit allocation methodology.