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That’s why we started Betterment. We use technology built on Nobel Prize–winning research to take care of the heavy lifting, so you can invest easily, get advice, and go on about your day.

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Here’s what makes Betterment easier:

  1. 1 Invest in the entire market.

    We use ETFs, which means you’re investing in 1000s of companies at once, rather than painstakingly choosing your own.

  2. 2 Get advice on your money.

    Depending on what you’re investing for, we’ll give you ongoing guidance to help you make smart decisions with your money.

  3. 3 Built to help you succeed.

    We help you earn more and invest well by automating investing strategies like rebalancing, auto-deposit, and tax loss harvesting (if a client chooses to turn it on).

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Start investing, and take back your day.

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From Forbes. ©2018 Forbes. All rights reserved. Used under license. From CNBC ©2019 CNBC. All rights reserved. Used under license. From Business Insider ©2019 Insider, Inc. All rights reserved. Used under license. From The New York Times ©2018 The New York Times Company. All rights reserved. Used under license.

* Based on the 2015 PriceMetrix State of Wealth Management Report.

If for any reason you are not completely satisfied with Betterment's services, at your request Betterment will waive its asset‑based advisory and brokerage fees for an upcoming period of 90 days. This guarantee only applies to the fees charged by Betterment. No other fees, expenses, or market losses will be waived or reimbursed under this guarantee, including, but not limited to, the fees charged by issuers of particular securities and the fees charged by third-party advisors in the Betterment Advisor Network. Betterment reserves the right to discontinue or modify this guarantee in the future at any time in its sole discretion. This guarantee does not apply to accounts held through the Betterment for Advisors or Betterment for Business platforms.