A momentous occasion
It’s like our birthday and anniversary with you all in one! We’re celebrating 10 years of helping you make the most of your money. Through the ups and downs of life, in good markets and in less-good markets, thank you for pursuing happiness with Betterment.
It all started with a question.
“Why is the financial industry the way it is?” Okay, maybe it was two questions: “Can we make it better?” In 2008, Jon Stein and a few friends decided to start building something that would make investing more accessible and, well, better. Two years later, they shared it with all of us at TechCrunch Disrupt 2010.
We got a little traction.
Launching our product at TechCrunch Disrupt put us on the map. A lot of people believed in what we were doing, and the press helped us get our name out to hundreds of new customers. Watch Jon’s 2010 pitch.
We started helping you achieve financial goals, but we can’t take credit for the amazing names you gave them.
No longer the new kid on the block.
We had big dreams. We wanted to reach more people in new and exciting ways. We got our tech to a wider audience with Betterment for Advisors in 2014. And, in 2016, we launched Betterment for Business to bring better 401(k) plans to companies across the country.
Things look different now.
We started as an easy-to-use investment platform. By launching Cash Reserve and Checking in the last year, we’ve become a central financial hub that helps half a million customers spend, save, invest, and retire better. We’ve expanded our offerings, but our mission has stayed the same: To help customers do what’s right with their money so they can live better lives. We still really dig it.