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WalkaboutNYC 2012

  WalkaboutNYC is a citywide open house event for technology companies. On May 18, curious New Yorkers can stop by and check out the workspaces of startups and big companies. It's a fun way to explore the culture, space, and meet the people of New York’s burgeoning entrepreneurial scene.

Articles by Betterment Editors

By the Editorial Staff
Betterment Resource Center  |  Published: April 30, 2012

Some companies are hosting specific event times (look out for those on the site and make sure you rsvp). Others, like Betterment, will be opening office doors to one and all for the entire day.

We’re thrilled to be part of Walkabout this year. We’ll have the boys from Joyride Coffee offering up beany goodness from Stumptown – you’ll soon learn that coffee’s an essential part of this office – as well as delicious treats from some of our favorite SoHo food spots.

We’re working up some fun ideas for the day. Let us know what you want to know about Betterment. Mostly, this is an opportunity to see where and how we work. Can’t wait to meet you!

Karen Schoellkopf from Harvest, the company behind the event, had this to say:

What inspired the idea?

Danny Wen and Shawn Liu, the founders of Harvest, have always enjoyed taking tours of creative and entrepreneurial workspaces. No matter what size, they found the spaces always fostered inspirational energy. Today, Harvest HQ has become a gathering point where the founders invite others to visit their workspace and share their tools of the trade.

In an effort to enable others to benefit from these types of experiences, the team at Harvest created the first WalkaboutNYC in 2010. The goal is simple: to put New York City’s vibrant tech scene on the map, and to inspire each other and the growing generation of entrepreneurs.

What did people love about the event last year?

Getting behind the scenes! We got a ton of feedback from attendees last year. What people loved the most was the opportunity to learn about the companies, really understand their culture, and to see how each company approaches getting work done.

Anything they didn’t love?

The most common feedback was that there was not enough structure to the event. That’s why this year, in addition to offering open hours, we invited companies to organize events at their offices at specific times. The goal is to make sure that all of the interactions on WalkaboutNYC are high quality, and that attendees walk away with a feeling that they have learned something new.

What would you say to someone who’s a little shy about checking out other peoples’ offices?

Each company is expecting you! When you visit our website, you will see a description from each company of the kind of experience they will be offering you. Once you RSVP to it, it will be added to your itinerary, and we’ll be letting the company know that you’ll be coming. 

What are you excited about this year?

We are really excited that the companies will be running events to give walkers a more structured experience. Additionally, we have redesigned the site and have a fantastic mobile experience, so that people can access their itineraries on the go. 

Who’s on board?

Harvest, 10gen, AppNexus,, Aviary, Behance, betaworks, Betterment, Codecademy, Coursekit, Fog Creek Software, Gawker Media, Group Commerce, Hunch (eBay), Jetsetter, Knewton, Livestream, Onswipe, Outbrain, Photoshelter,, Red Rover, Refinery29, SecondMarket, Shapeways,, SideTour, Signpost, SKillshare, Sonar, Squarespace, Stack Exchange, Techstars NYC, Tumblr, Voxel, and Internap Company, Yipit (find out more).

Anything else?

We’ll be kicking off WalkaboutNYC at Harvest HQ at noon, and we’ll be open all day through to 6pm. Come say hello, meet the team behind Walkabout, and get a peek at our how we all work at standing desks – plus we’re around the corner from Betterment!

WalkaboutNYC is free event on Friday, May 18, 2012, from 12pm–6pm. Follow the event on twitter #walkaboutnyc and @walkaboutnyc (plus @Betterment will be tweeting too).


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