Resources ‹ Inside Betterment ‹ Our Story s s Our Story Betterment’s history and company news Popular Inside Betterment Questions Select a popular question Should I invest or pay off student loans? Is Betterment available for Apple Watch? Can financial advisors use Betterment for their clients? How does Betterment’s engineering team work? How does Betterment compare to other investment managers? What is tax loss harvesting? How can I set up a trust account? How does Betterment's vertical integration work? How does Betterment keep my money safe? Our Story Topics Featured Better Off Podcast Engineering Our Story Product News Recent Posts Our Story Mad Money Host Jim Cramer Talks Investing with Betterment Mad Money's Jim Cramer speaks with Betterment founder and CEO Jon Stein. Read More Our Story Building the Best Automated Investment Service: Betterment Secures $32 Million in Funding We are pleased to announce a new round of financing from the best investors in technology and financial management. Read More Our Story Vertical Integration: Better Business, Better Returns We are the first and only online investment advisor to take this ultra-efficient approach. Read More Our Story Your Security and Trust Come First We built systems around the principles of transparency, simplicity, and verification to ensure customer safety and security. Read More Our Story Jon Stein: ‘A Problem Better Solved by Sophisticated Technology’ (video) How does technology improve on do it yourself investing? Jon Stein shares his thoughts. Read More Our Story Jon Stein: ‘Better Results in Less Time’ (video) In this short video interview, CEO Jon Stein explains why he started Betterment. Read More Our Story Betterment’s Story Around The Web 'Our mission is to take the emotional haphazardness out of investing so that you get the best possible result.' Read More What Betterment Offers Retirement Solutions at Betterment We provide solutions for every stage of retirement planning. Betterment IRAs Rolling over to a Betterment IRA involves almost no paperwork and allows customers to be invested in as little as two days.