Studies have shown that many of the benefits of good design come from its beauty. Here are the facts:
- Color affects our moods: Just glancing at shades of green can boost feelings of motivation and productivity.
- Shapes affect our ability to digest information: The human eye scans fastest when written text is in the optimal shape of a “golden rectangle”. This simple shape improves our ability to read and retain information.
- Patterns have universal appeal: Patterns of “optimal fractal density” can reduce stress by as much as 60%, just by being in the line of vision.
- Bad design hurts: Even seemingly subtle differences in design can have negative effects over time, like neck aches as a result of a poorly shaped pillow, or eye strain due to overly bright lighting.
The research behind this info was detailed in a recent article in the Wall Street Journal.
We think these findings hold lessons for financial products too: Cluttered design overwhelms, and a complex user experience overwhelms and creates inertia. In other words, beauty is better for your bank balance.
Using Investment Goals at Betterment
Goal-based investing. The idea is prized among financial advisors—and our team at Betterment—but to the everyday investor, it’s often difficult to put into practice.
Funding a Safety Net: Calculate Your Target Amount
Don’t know how much to set aside for emergencies? Don’t let uncertainty stop you from saving. We’ll help you figure out how much you should save so that you can feel prepared.
Displaying Performance to Shape Better Investor Behavior
Understanding your accounts’ performance can feel complicated. We’re advancing how we display performance to help answer your questions and make stronger investment decisions.
Explore your first goal
This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.
Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.
If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.