Free for 90 days: Sign up now and get 90 days managed free after your first deposit. See offer details

<title>Dismiss</title>
Financial Goals

The Everything Bagel of Investing

Betterment seeks to reflect the returns of the global economy while retaining efficiency and access to your money.

Articles by Jon

By Jon Stein
CEO & Founder, Betterment  |  Published: April 30, 2010

Financial Blogger Felix Salmon expresses a great wish in his post In Search of an Everything Bagel—that one fund could replicate the returns of the global economy.  Such a fund would give investors the hope of capturing the global rate of GDP growth – and being so diverse would reduce the risk of investing in any one sector or country.

It’s the old idea of a “market portfolio,” a conceptually ideal investment, and one that Betterment seeks to reflect while retaining efficiency and access to your money.

The Elusive Everything Bagel
 

Betterment’s stock market basket is not far off from the everything bagel. It is all US stocks, but US companies’ investments abroad mean that a US stock market index gives investors global exposure.  And investing only in larger, more liquid US ETFs means that management fees and transaction costs are lower, which makes investing in Betterment a great way to capture the growth of the global economy.

Recommended Content

View All Resources
Redesigning How You Manage Your Finances at Betterment

Redesigning How You Manage Your Finances at Betterment

Our new design represents a synthesis of a large body of customer feedback. We hope it meets your expectations.

Using Investment Goals at Betterment

Using Investment Goals at Betterment

Goal-based investing. The idea is prized among financial advisors—and our team at Betterment—but to the everyday investor, it’s often difficult to put into practice.

How Congress Governs the Federal Reserve

How Congress Governs the Federal Reserve

Author Mark Spindel, expert on the Federal Reserve offers an account of Congress’s role in steering the evolution of the Federal Reserve and challenges the myth of its independence.

How would you like to get started?

Your first step toward a smarter investing future starts here.

Create a Betterment account

Go ahead and join the smart, modern way to invest.

See what we can do for you

Tell us a bit about yourself, and we'll show you the benefits of investing with us.

Get a free investing checkup

Help us get a sense of your investing approach and see how you could improve.

Transfer a 401(k) or an IRA

Move an existing retirement account into a Betterment IRA.

Download the mobile app

Enjoy the Betterment experience anywhere on the go.

<title>Close</title>

Search our site

For more information and disclosures about the Betterment Resource Center, click here. | See our contributors.