Resources ‹ product principles s s Articles tagged product principles Engineering Market Timing? Not on the Betterment Apple Watch App Here’s how we created a watch app that met Apple’s requirements, stayed true to our buy-and-hold investing philosophy, and delighted our users. We knew we wanted to have the Betterment … Read More Inside Betterment Betterment’s Framework for Building a Better Product Our five product principles ensure we provide the best, most consistent, and customer-first experience while giving our team the freedom to innovate. Read More What Betterment Offers Retirement Solutions at Betterment We provide solutions for every stage of retirement planning. Betterment IRAs Rolling over to a Betterment IRA involves almost no paperwork and allows customers to be invested in as little as two days.