Free for 90 days: Sign up now and get 90 days managed free after your first deposit. See offer details

<title>Dismiss</title>

Ep. 029: The Secret History of the iPhone with Brian Merchant

"Better Off" guest Brian Merchant, technology journalist takes us back to the mid-2000’s to tell the iPhone origin story and to show us how it's changed our lives.

Articles by Jill Schlesinger

By Jill Schlesinger, CFP®
  |  Published: July 20, 2017

On June 29th, 2007, Apple CEO Steve Jobs unveiled a new product, which he described as “a revolutionary mobile phone,” and a “breakthrough Internet communications device.”

Indeed, the iPhone has changed our lives.

We do EVERYTHING on our phones. We text, we surf the web, we bank, we book vacations, we get directions, we book cars, we play games, and we even make the occasional phone call. In the process, Apple has become the most profitable public company in the world, with a market cap of about three quarters of a trillion dollars – that’s more than twice as much as Exxon Mobil and three times as much as General Electric. Over the past ten years, Apple’s business has grown by 10 times and its stock price has increased by nearly 720 percent, dwarfing the 134 percent rise in the NASDAQ Composite Index.

But just how close did we come to not having the iPhone? How did it actually happen? Our guest Brian Merchant, technology journalist and author of the new book, “The One Device: The Secret History of the iPhone” takes us back to the mid-2000’s to tell the iPhone origin story.

brian merchant

Brian reveals the inside story of the device, based on his exclusive interviews with the engineers, inventors and developers who guided every stage of the iPhone’s creation. He also discussed what life is like for the workers in China who assemble the phones. As you’ll hear, Brian doesn’t paint a very pretty picture.

If you’re a techie and live for the latest Apple rumors and news here is Brian’s Twitter.

This article was originally published on Jill Schlesinger’s LinkedIn.

The opinions stated on the Better Off podcast are those of the host, Jill Schlesinger, and her guests, and not those of Betterment or its employees. Any third party links provided are offered as a matter of convenience and are not intended to imply that Betterment endorses, or is affiliated with the owners of or any information contained on those sites, unless expressly stated otherwise. Listen to a preview and subscribe to “Better Off” here.

Recommended Content

View All Resources
Health Savings Accounts: The Sharpest Tax Tool In The Shed?

Health Savings Accounts: The Sharpest Tax Tool In The Shed?

As an investor, you may be thinking about funding an HSA but are unsure about whether it is a useful financial planning tool. Here are six different scenarios for how an HSA can work for you.

Is Betterment Worth It? Estimating the Added Value of a Robo-Advisor

Is Betterment Worth It? Estimating the Added Value of a Robo-Advisor

Based on our estimation, using Betterment’s retirement recommendations could earn you 38.8% more after-tax money in retirement compared to investing on your own.

The Recommended Allocation For Our Safety Net Goal Has Changed

The Recommended Allocation For Our Safety Net Goal Has Changed

Your Safety Net goal should ideally beat inflation while also taking on minimal risk. Learn about our updated portfolio allocation recommendations for your emergency funds.

Explore your first goal

Cash Reserve

Our high-yield account built to help you earn more on every dollar you save.

Safety Net

This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.

Retirement

Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.

General Investing

If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.

See details and disclosure for Betterment's articles and FAQs.