Salad Bar Economics
Here at Betterment.com, our offices are situated in beautiful Union Square right next to healthy hippy favorite, Whole Foods. According to a new article at the New York Times Magazine, this now means that we have a scandal in the neighborhood - and its happening at the salad bar (gasp!).
Maybe scandal is a bit harsh – but in detail that only comes from someone truly passionate about his carrots and peas, author Nate Silver investigated how much Whole Foods up-charges for the privilege of allocating your own salad ingredients in one plastic container vs the cost of the ingredients bought in other parts of the store.
Now we are all about allocation here at Betterment, but we think a good allocation should help the pocketbook, not hurt it.
Apparently Whole Foods disagrees with us because as it turns out – you pay 70% more for ingredients at the salad bar than you would in other parts of the store. Seventy percent!!! That’s an awful lot of lettuce that could be going into your investment account.
Hat tip to The Consumerist.
Redesigning How You Manage Your Finances at Betterment
Our new design represents a synthesis of a large body of customer feedback. We hope it meets your expectations.
Frequently Asked Questions
Just starting out exploring Betterment? These are the frequently asked questions that help people find their way.
Personal Investing Strategies Tailored For You
We’ve long tailored customer portfolios based on factors like goal type, and risk tolerance. Now, we’re further personalizing our advice at the level of the portfolio strategy itself.
How would you like to get started?
Your first step toward a smarter investing future starts here.
Create a Betterment account
Go ahead and join the smart, modern way to invest.
See what we can do for you
Tell us a bit about yourself, and we'll show you the benefits of investing with us.
Get a free investing checkup
Help us get a sense of your investing approach and see how you could improve.
Transfer a 401(k) or an IRA
Move an existing retirement account into a Betterment IRA.
Download the mobile app
Enjoy the Betterment experience anywhere on the go.