At Betterment, we believe in full diversification—the kind that only buying the whole market can get you. Still, according to the Wall Street Journal, in these uncertain times, some people are choosing to diversify in unusual ways… Second Amendment style.
Perhaps we are witnessing the nascent beginnings of the great hollowpoint bubble of 2011. You have to respect creativity, but no investment is ever perfect. You don’t have to hide your Betterment statements from your kids. On the other hand, if the end of days is upon us, and dozens of superfast, aggressive zombies are clawing at your door, your Betterment account will not be of much help, we concede. So, we leave it up to you, the educated consumer, to decide. Just.. don’t point that investment at us, okay?
How’d the Market Do? That’s Harder To Answer Than You Think
In taxable investing, your after-tax return—the amount you “take home”—is what’s important. Yet far too many investors focus on market performance. Let’s look at the difference.
Redesigning How You Manage Your Finances at Betterment
Our new design represents a synthesis of a large body of customer feedback. We hope it meets your expectations.
Betterment’s Approach to Financial Advice: An Overview
Achieving your financial goals is only possible if you plan effectively. Saving enough, choosing the right accounts, deciding when you can buy a house or when to retire—all of these are essential decisions even before you build an optimal portfolio.
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