At Betterment, we believe in full diversification—the kind that only buying the whole market can get you. Still, according to the Wall Street Journal, in these uncertain times, some people are choosing to diversify in unusual ways… Second Amendment style.
Perhaps we are witnessing the nascent beginnings of the great hollowpoint bubble of 2011. You have to respect creativity, but no investment is ever perfect. You don’t have to hide your Betterment statements from your kids. On the other hand, if the end of days is upon us, and dozens of superfast, aggressive zombies are clawing at your door, your Betterment account will not be of much help, we concede. So, we leave it up to you, the educated consumer, to decide. Just.. don’t point that investment at us, okay?
ETF Selection for Portfolio Construction: A Methodology
Betterment seeks to maximize investor take-home returns, which drives our investment selection criteria and process.
What’s Inside the Betterment Portfolio Strategy?
Explore the asset classes in Betterment's recommended set of portfolios. Then, take a look at the exchange-traded funds (ETFs) underlying each part of the portfolio strategy.
Beyond Expense Ratios: Weighing Holding Costs With Trading Costs
What’s more expensive—holding a fund, or trading it? It depends. We walk you through the important factors to consider when determining the total cost of either holding your funds or trading them.
Explore your first goal
This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.
Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.
If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.
How would you like to get started?
Your first step toward a smarter investing future starts here.
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Help us get a sense of your investing approach and see how you could improve.
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Move an existing retirement account into a Betterment IRA.
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