At Betterment, we believe in full diversification—the kind that only buying the whole market can get you. Still, according to the Wall Street Journal, in these uncertain times, some people are choosing to diversify in unusual ways… Second Amendment style.
Perhaps we are witnessing the nascent beginnings of the great hollowpoint bubble of 2011. You have to respect creativity, but no investment is ever perfect. You don’t have to hide your Betterment statements from your kids. On the other hand, if the end of days is upon us, and dozens of superfast, aggressive zombies are clawing at your door, your Betterment account will not be of much help, we concede. So, we leave it up to you, the educated consumer, to decide. Just.. don’t point that investment at us, okay?
Smart Saver and Other Savings Products: Our Recommendations
We know from talking to Betterment customers that holding cash isn’t always intentional; it’s a choice by default—not knowing how, when, or why to put your money to work. We developed Smart Saver to help with that.
Using Investment Goals at Betterment
Goal-based investing. The idea is prized among financial advisors—and our team at Betterment—but to the everyday investor, it’s often difficult to put into practice.
Take on More Control with Flexible Portfolios
You may be an experienced investor who enjoys Betterment but would like to change aspects of our recommended portfolios. Enter Flexible Portfolios.
How would you like to get started?
Your first step toward a smarter investing future starts here.
Create a Betterment account
Go ahead and join the smart, modern way to invest.
See what we can do for you
Tell us a bit about yourself, and we'll show you the benefits of investing with us.
Get a free investing checkup
Help us get a sense of your investing approach and see how you could improve.
Transfer a 401(k) or an IRA
Move an existing retirement account into a Betterment IRA.
Download the mobile app
Enjoy the Betterment experience anywhere on the go.