Free for 90 days: Sign up now and get 90 days managed free after your first deposit. See offer details

Limited time offer: Sign up today and get up to 1 year managed free. See details

Get your next rollover managed free in 2018. Learn how to enroll

Investing

Ready, aim, buy!

If the end of days is upon us, and dozens of super-fast, aggressive zombies are clawing at your door, your Betterment account will not be of much help.

Boris Khentov

By Boris Khentov
VP of Operations, Betterment  |  Published: April 19, 2009

At Betterment, we believe in full diversification—the kind that only buying the whole market can get you. Still, according to the Wall Street Journal, in these uncertain times, some people are choosing to diversify in unusual ways… Second Amendment style.

“Bert Collins, an Atlanta commercial real-estate manager, recently bought two AR-15 rifles for about $1,600 each. He’s keeping one in its box, untouched, with the hope of selling it at a profit should Congress re-enact the law, which expired in 2004. “It’s certainly a better investment than my 401(k) has performed,” Mr. Collins said.
Bubba Sanders, owner of Bullseye Supply LLC, in Brandon, Miss., said he has “a number of doctor clients whose financial advisers have told them to invest in ammunition. Beats the hell out of money markets and CDs. You can double your investment in ammunition in a year.”

Perhaps we are witnessing the nascent beginnings of the great hollowpoint bubble of 2011. You have to respect creativity, but no investment is ever perfect. You don’t have to hide your Betterment statements from your kids. On the other hand, if the end of days is upon us, and dozens of superfast, aggressive zombies are clawing at your door, your Betterment account will not be of much help, we concede. So, we leave it up to you, the educated consumer, to decide. Just.. don’t point that investment at us, okay?

Recommended Content

View All Resources
How’d the Market Do? That’s Harder To Answer Than You Think

How’d the Market Do? That’s Harder To Answer Than You Think

In taxable investing, your after-tax return—the amount you “take home”—is what’s important. Yet far too many investors focus on market performance. Let’s look at the difference.

Redesigning How You Manage Your Finances at Betterment

Redesigning How You Manage Your Finances at Betterment

Our new design represents a synthesis of a large body of customer feedback. We hope it meets your expectations.

Betterment’s Approach to Financial Advice: An Overview

Betterment’s Approach to Financial Advice: An Overview

Achieving your financial goals is only possible if you plan effectively. Saving enough, choosing the right accounts, deciding when you can buy a house or when to retire—all of these are essential decisions even before you build an optimal portfolio.

Start your investment plan

I am

years old and

  • Not Retired
  • Retired

.

My annual income is

.

Experience the new way of investing. Sign up today.

Start investing smarter

Get started

Refer a friend or family member and get up to 1 year managed free

Refer a friend

How would you like to get started?

Your first step toward a smarter investing future starts here.

Create a Betterment account

Go ahead and join the smart, modern way to invest.

See what we can do for you

Tell us a bit about yourself, and we’ll show you the benefits of investing with us.

Get a free investing checkup

Help us get a sense of your investing approach and see how you could improve.

Transfer a 401(k) or an IRA

Move an existing retirement account into a Betterment IRA.

Download the mobile app

Enjoy the Betterment experience anywhere on the go.

For more information and disclosures about the Betterment Resource Center, click here. | See our contributors.