We received 3059 responses to the question:
What is your most important goal to save for?
-A comfortable retirement
-A new home
-An emergency (rainy day fund)
-A perfect wedding
-A college fund for my child
-A major purchase not listed here
Here is a quick look at the results:
Out of 6 possible options, the only goal that received less than 10% of responses was saving for the perfect wedding.
This tells us that, while traditionally the investment industry has been heavily geared towards helping people save for retirement, people clearly have many goals along the way before reaching retirement.
Betterment is the largest independent robo-advisor, helping people to better manage, protect, and grow their wealth through smarter technology. With more than 175,000
customers and over $5 billion
in assets under management, the service offers a globally diversified portfolio of ETFs, designed to help provide you with the best possible expected returns for retirement planning, building wealth, and other savings goals. Betterment also helps customers get on track for a comfortable retirement with RetireGuide™, a retirement planning tool that lets people know how much they should save and if they are investing correctly.
Betterment is a CNBC Disruptor 50 and Webby award winner, and it has been featured in the New York Times, Forbes, and the Wall Street Journal. Betterment helps people to achieve a smarter financial future with minimal effort and for a fraction of the cost of traditional financial services. Learn more here.