Earn Rewards: Sign up now and earn a special reward after your first deposit. See offer details

<title>Dismiss</title>

Betterment

Save, invest, retire

GET — On the App Store

View

Concerned about market volatility? We've got answers and guidance for you. See videos

<title>Dismiss</title>

KaChing’s Investment Amateurs

On Monday, KaChing, an investment management site, introduced its new business model. KaChing will allow investors to link their investment portfolios to the recommendations of…

Articles by Jon
By Jon Stein CEO & Founder, Betterment Published Oct. 20, 2009
Published Oct. 20, 2009
1 min read

On Monday, KaChing, an investment management site, introduced its new business model. KaChing will allow investors to link their investment portfolios to the recommendations of professional and amateur investment advisors. Those advisors will charge fees up to 3% of assets, and KaChing will take a 25% cut of the fees. It’s an interesting model, one that is sure to appeal to some investors. Claire Cain Miller has the scoop in the New York Times. We congratulate KaChing on their launch.

Both Betterment and KaChing are attempts to make investing more transparent and simple, but Betterment pushes further on simplicity. We help investors focus on the single best portfolio, rather than giving them more portfolios to chose from. We believe (as do most experts) that the total market portfolio is best, rather more risky niche investment strategies. KaChing is a good new choice for those who value greater choice, more data, and more risk. Betterment is better for long-term investors who want something simple and smart.

Recommended Content

View All Resources

Our SRI Portfolio Just Got Even Better

The proportion of socially responsible funds used in our SRI portfolio is growing.

Reducing Your Biggest Retirement Expense: Where You Live

You’ll probably want to retire somewhere different than where you live right now. Let’s make that part of your retirement plan.

Explore your first goal

Cash Reserve

Our high-yield account built to help you earn more on every dollar you save.

Safety Net

This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.

Retirement

Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.

General Investing

If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.

See details and disclosure for Betterment's articles and FAQs.