Free for 90 days: Sign up now and get 90 days managed free after your first deposit. See offer details

Coming soon: our new one-on-one advice packages. Learn more

Now available: our new one-on-one advice packages. Learn more

Get your entire Smart Saver balance managed free for 3 months. Enroll today

Get your entire Smart Saver balance managed free for 6 months. Enroll today

Introducing Smart Saver: You could earn 1.83% with our low-risk investing account for your extra cash.* Learn more

What We Offer

KaChing’s Investment Amateurs

On Monday, KaChing, an investment management site, introduced its new business model. KaChing will allow investors to link their investment portfolios to the recommendations of…

Articles by Jon

By Jon Stein
CEO & Founder, Betterment  |  Published: October 20, 2009

On Monday, KaChing, an investment management site, introduced its new business model. KaChing will allow investors to link their investment portfolios to the recommendations of professional and amateur investment advisors. Those advisors will charge fees up to 3% of assets, and KaChing will take a 25% cut of the fees. It’s an interesting model, one that is sure to appeal to some investors. Claire Cain Miller has the scoop in the New York Times. We congratulate KaChing on their launch.

Both Betterment and KaChing are attempts to make investing more transparent and simple, but Betterment pushes further on simplicity. We help investors focus on the single best portfolio, rather than giving them more portfolios to chose from. We believe (as do most experts) that the total market portfolio is best, rather more risky niche investment strategies. KaChing is a good new choice for those who value greater choice, more data, and more risk. Betterment is better for long-term investors who want something simple and smart.

Recommended Content

View All Resources
Acceptable Reasons for Holding Unused Cash in Smart Saver

Acceptable Reasons for Holding Unused Cash in Smart Saver

When you aren't yet sure when or how to spend or invest your unused cash, we offer Smart Saver, a managed account designed to handle your extra cash.

How We Use Your Dividends and Deposits to Keep Your Tax Bill Low

How We Use Your Dividends and Deposits to Keep Your Tax Bill Low

Every penny that comes into your account is used to rebalance dynamically—and in a tax-savvy way.

Get All the Returns You Deserve

Get All the Returns You Deserve

We set out to make investing more efficient—and we have. With our platform, your investor returns can get a boost of 2.66%.

How would you like to get started?

Your first step toward a smarter investing future starts here.

Create a Betterment account

Go ahead and join the smart, modern way to invest.

See what we can do for you

Tell us a bit about yourself, and we'll show you the benefits of investing with us.

Get a free investing checkup

Help us get a sense of your investing approach and see how you could improve.

Transfer a 401(k) or an IRA

Move an existing retirement account into a Betterment IRA.

Download the mobile app

Enjoy the Betterment experience anywhere on the go.

Search our site

For more information and disclosures about the Betterment Resource Center, click here. | See our contributors.