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The Betterment Story

Jon Stein: ‘Better Results in Less Time’ (video)

In this short video interview, CEO Jon Stein explains why he started Betterment.

Katherine Buck

By Katherine Buck
  |  Published: December 9, 2013

Why Betterment? Technology brings efficiency to investing and helps customers save time and money.

After years of working in financial services, Jon Stein realized that most products—especially those created for sophisticated individual investors—were not made with customers in mind. He also saw an opportunity to change all that with the thoughtful application of technology.  At Betterment the mission is to deliver “better results in less time, with more peace of mind” for investors.

Watch a recent interview with Jon about creating Betterment.

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