After years of working in financial services, Jon Stein realized that most products—especially those created for sophisticated individual investors—were not made with customers in mind. He also saw an opportunity to change all that with the thoughtful application of technology. At Betterment the mission is to deliver “better results in less time, with more peace of mind” for investors.
Watch a recent interview with Jon about creating Betterment.
Building for Better: Gender Inclusion at Betterment
Betterment sits at the intersection of two industries with large, historical gender gaps. We’re working to change that—for ourselves and our industries.
ETF Selection for Portfolio Construction: A Methodology
Betterment seeks to maximize investor take-home returns, which drives our investment selection criteria and process.
The Difference Between Vanguard and Betterment
I’ve been asked a lot in the last few months in the transition from my old role at Vanguard to my new role as Chief Growth Officer at Betterment – what’s the difference between the two companies?
Explore your first goal
This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.
Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.
If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.