After years of working in financial services, Jon Stein realized that most products—especially those created for sophisticated individual investors—were not made with customers in mind. He also saw an opportunity to change all that with the thoughtful application of technology. At Betterment the mission is to deliver “better results in less time, with more peace of mind” for investors.
Watch a recent interview with Jon about creating Betterment.
Our Team of Experts
Meet the team of experts at Betterment who bring decades of industry expertise to your investment strategy.
Betterment Raises $100 Million
We’ve raised capital to further our vision of better managing our customers’ financial lives, and becoming their central financial relationship.
ETF Selection for Portfolio Construction: A Methodology
Betterment seeks to maximize investor take-home returns, which drives our investment selection criteria and process.
How would you like to get started?
Your first step toward a smarter investing future starts here.
Create a Betterment account
Go ahead and join the smart, modern way to invest.
See what we can do for you
Tell us a bit about yourself, and we’ll show you the benefits of investing with us.
Get a free investing checkup
Help us get a sense of your investing approach and see how you could improve.
Transfer a 401(k) or an IRA
Move an existing retirement account into a Betterment IRA.
Download the mobile app
Enjoy the Betterment experience anywhere on the go.