Betterment makes sophisticated software that individuals can use to invest in a diversified portfolio with a personalized allocation.
Algorithmic rebalancing and dividend reinvesting keep short-term capital gains to a minimum.
Many people come across Betterment and ask, “Why couldn’t I do this on my own?” Investors can put together a portfolio of funds like the ones we use and do it themselves — but at Betterment, we provide additional value that helps investors keep more returns, including better diversification, automatic rebalancing, and tax efficiency.
Founder and CEO Jon Stein says DIY investing is a problem better solved by sophisticated technology.
The History of Betterment: How We Started a Company That Changed an Industry
We launched in 2010. Today, with billions under management and hundreds of thousands of happy customers, Betterment is the largest independent robo-advisor.
Redesigning How You Manage Your Finances at Betterment
Our new design represents a synthesis of a large body of customer feedback. We hope it meets your expectations.
The Fiduciary Rule: An Interview with Jon Stein
The fiduciary rule is wrongfully under fire. Betterment Founder and CEO Jon Stein joins "Better Off" this week to discuss why this rule is so important for retirement savers.
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