Betterment makes sophisticated software that individuals can use to invest in a diversified portfolio with a personalized allocation.
Algorithmic rebalancing and dividend reinvesting keep short-term capital gains to a minimum.
Many people come across Betterment and ask, “Why couldn’t I do this on my own?” Investors can put together a portfolio of funds like the ones we use and do it themselves — but at Betterment, we provide additional value that helps investors keep more returns, including better diversification, automatic rebalancing, and tax efficiency.
Founder and CEO Jon Stein says DIY investing is a problem better solved by sophisticated technology.
Empowering our Community: Introducing the SHARE Series
Betterment’s new series is a platform designed to bring women in the tech community together to lead, learn, and grow.
Introducing Betterment Everyday™: Our Savings And Checking Platform
Betterment redefined investing with automated guidance built for you. Now, we’re reshaping another part of your financial life: your savings and checking. Meet Betterment Everyday™.
Reducing Your Biggest Retirement Expense: Where You Live
You’ll probably want to retire somewhere different than where you live right now. Let’s make that part of your retirement plan.
Explore your first goal
This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.
Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.
If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.