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The Betterment Story

Jon Stein: ‘A Problem Better Solved by Sophisticated Technology’ (video)

How does technology improve on do it yourself investing? Jon Stein shares his thoughts.

Katherine Buck

By Katherine Buck
  |  Published: January 28, 2014

Betterment makes sophisticated software that individuals can use to invest in a diversified portfolio with a personalized allocation.

Algorithmic rebalancing and dividend reinvesting keep short-term capital gains to a minimum.

Many people come across Betterment and ask, “Why couldn’t I do this on my own?” Investors can put together a portfolio of funds like the ones we use and do it themselves — but at Betterment, we provide additional value that helps investors keep more returns, including better diversification, automatic rebalancing, and tax efficiency.

Founder and CEO Jon Stein says DIY investing is a problem better solved by sophisticated technology.

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