The typical financial product is not designed with the end user in mind, Betterment CEO Jon Stein believes.

“I used to tell people that my job was helping banks make more money, and that wasn’t a fulfilling thing to do because certainly banks don’t need to make any more money. I saw a range of bad practices, and knew that there were ways to make things better.”

Learn more about Betterment’s mission to improve investing using sophisticated technology.