The typical financial product is not designed with the end user in mind, Betterment CEO Jon Stein believes.
“I used to tell people that my job was helping banks make more money, and that wasn’t a fulfilling thing to do because certainly banks don’t need to make any more money. I saw a range of bad practices, and knew that there were ways to make things better.”
Learn more about Betterment’s mission to improve investing using sophisticated technology.
Betterment is the largest independent online financial advisor with more than $10 billion in assets under management. The service is designed to help increase customers’ long-term returns and lower taxes for retirement planning, building wealth, and other financial goals. Betterment takes advanced investment strategies and uses technology to deliver them to more than 270,000 customers across its three business lines: direct-to-consumer, Betterment for Advisors, and Betterment for Business. Learn more.