Like us, Mint launched at a TechCrunch conference. And like us, they aim to provide an easy-to-use and genuinely helpful tool for people looking to more intelligently manage their money. They’ve gained a lot of traction over the past few years, and we were grateful that they took the time to learn about Betterment and share our product with their customers.


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So Fresh and So Clean

Though the post generally praised our smart way to invest, the author, Matthew Amster-Burton, did raise a couple of questions about Betterment, and we’re glad he did. That said, we feel strongly about making sure our customers completely understand our methods and philosophy, so we’d like to take this opportunity to provide a point of clarification.

Amster-Burton highlights a concern that some have raised—and that we’ve responded to—about comparing Betterment to a savings account. Let’s be clear: Betterment is not a traditional bank savings account, nor do we want to be. We were inspired to create this product precisely because we felt traditional savings accounts weren’t providing enough benefits for investors, and consumers needed a simple yet effective alternative to be more active in their savings.

No matter how you slice it, there are some risks associated with investing in stocks and bonds as opposed to savings accounts. However, we keep our investments conservative, and we believe that the risks we do take are counterbalanced by the reward. Judging from our experience to date, our customers understand and believe this too, but if there are questions about investing with Betterment, as an SEC Registered Investment Advisor, we are happy to answer them openly and straightforwardly.