Friends! We’ve been holding in some big news this past week. The suspense has been killing us and we’re so glad we can finally share it with you – Betterment has secured $10 million in Series B funding.
Sweet relief! A secret like that will give you heart burn…
It’s kind of like hiding a new relationship from your friends – then finally being able to go out together in public *blush*. We’re completely smitten with our new beau. Big thanks to the incredible team at Menlo Ventures. Something tells us this is the start of an epic love story.
And big thanks to Bessemer Venture Partners and Anthemis Group too, for their major contributions to this round. Both firms have a long and happy history with Betterment. Needless to say our dance card is full. We love you guys!
And most of all – thanks to you, our customers. Betterment would not exist without the passion, support, and loyalty of our dear customers. You’re the reason we’re here – and the reason we’ll continue our mission to make life better.
Now it’s time to roll up our sleeves and get back to work.
The new funding allows us to fast track all the awesome things we have planned (many of which you guys have been asking for).
We will soon offer an improved mobile experience on all platforms (I’m looking at you Android users!); provide better options for shorter-term goals (because we know that Betterment makes saving easy but you don’t always want to invest in stocks or bonds); and we will complete our transition into HTML5 (cue laughter from the crowd) – yes yes we know it’s time to be done with dorky flash (sooo embarrassing!).
Most importantly, we have major plans to help you rethink finance. Betterment will become so much more than just your investment account. We plan to help you gain a full picture of your finances, while using jedi-mind tricks (aka behavioral economics) to keep you on track.
For now, cheers everybody! Here’s to a long and happy investment together.
This article was published on October 3, 2012