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I’m Savin’ Up!

Hang on a minute… I thought Betterment was the “revolutionary way to save”?! According to the slogan at the bottom of the display, seems we have some competition from these cheeky tins. The instructions are simple: “just line coin up with slot and release”. With memorable characters and hilarious quips, it’s saving the good ol’ fashioned way.

Articles by Betterment Editors

By the Editorial Staff
Betterment Resource Center  |  Published: March 15, 2012

If only it were that easy! Research shows that when faced with too many money decisions, we tend to do nothing. The solution? Put your finances on autopilot. Regular, automatic deposits into your Betterment account will help you reach your goals faster, with much less hassle.

Starting March 16, you can have up to 10 goals in your Betterment account, making it easy to save for retirement, your wedding, kids, college, a year in Africa, your very own apartment and more, all at the same time. Because every goal is unique, you can tailor the asset allocation and auto-deposit of each one.

What are you savin’ up for?

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Explore your first goal

Cash Reserve

Our high-yield account built to help you earn more on every dollar you save.

Safety Net

This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.

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Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.

General Investing

If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.

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