Free for 90 days: Sign up now and get 90 days managed free after your first deposit. See offer details

<title>Dismiss</title>
What We Offer

How Far We’ve Come…

We came across this fun infographic looking at the developments in customer experience over time. It shows that as technology evolved, self-service became more common. As customers embraced the ability to shape and choose their own experience, they felt more empowered (according to this study).

Articles by Betterment Editors

By the Editorial Staff
Betterment Resource Center  |  Published: May 7, 2012

It’s fascinating to look at the changes in how we manage money – from the introduction of credit cards in 1946, to the first ATM in 1967, online airline check-in in 1999, and mobile payments in 2011.

We spy an important milestone missing from this infographic … online investing!

As in other industries, people want more control over their finances. They want access, simplicity, and ease-of-use. They might want to talk to a person if they have a question or issue, but mainly, they just want to take care of it themselves and in their own time.

Much has changed since Betterment launched in 2008, and we expect to see more exciting developments in consumer experience in the coming years.

See for yourself how far we’ve come:

 

Recommended Content

View All Resources
Affected by the Shutdown? We’re Here to Help.

Affected by the Shutdown? We’re Here to Help.

As government employees continue to persevere through uncertainty, Betterment hopes to provide financial clarity for customers.

How Does Betterment Calculate Investment Returns?

How Does Betterment Calculate Investment Returns?

Understanding and using time-weighted and money-weighted returns within your Betterment dashboard.

The Senate Is Planning a Tax Hike on Retail Investors. It Should Be Removed.

The Senate Is Planning a Tax Hike on Retail Investors. It Should Be Removed.

The Senate’s current tax bill includes a mandate that would be punitive for everyday investors. Without a doubt, the FIFO mandate should be removed from consideration.

Explore your first goal

Safety Net

This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.

Retirement

Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.

General Investing

If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.

Smart Saver

You could earn 20X more than a typical savings account with our low-risk investing account for your extra cash.

How would you like to get started?

Your first step toward a smarter investing future starts here.

Create a Betterment account

Go ahead and join the smart, modern way to invest.

See what we can do for you

Tell us a bit about yourself, and we'll show you the benefits of investing with us.

Get a free investing checkup

Help us get a sense of your investing approach and see how you could improve.

Transfer a 401(k) or an IRA

Move an existing retirement account into a Betterment IRA.

Download the mobile app

Enjoy the Betterment experience anywhere on the go.

<title>Close</title>

Search our site

For more information and disclosures about the Betterment Resource Center, click here. | See our contributors.