How Far We’ve Come…
We came across this fun infographic looking at the developments in customer experience over time. It shows that as technology evolved, self-service became more common. As customers embraced the ability to shape and choose their own experience, they felt more empowered (according to this study).
We spy an important milestone missing from this infographic … online investing!
As in other industries, people want more control over their finances. They want access, simplicity, and ease-of-use. They might want to talk to a person if they have a question or issue, but mainly, they just want to take care of it themselves and in their own time.
Much has changed since Betterment launched in 2008, and we expect to see more exciting developments in consumer experience in the coming years.
See for yourself how far we’ve come:
Original content by Betterment
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