Free for 90 days: Sign up now and get 90 days managed free after your first deposit. See offer details

<title>Dismiss</title>
Engineering at Betterment

Defining the Word ‘Betterment’

What does 'Betterment' mean? Our engineers show give you their textbook definitions.

Articles by Sarah Whinnem

By Sarah Whinnem
  |  Published: February 22, 2013

Kiran Keshav

Kiran Keshav

Betterment (n)

A natural blend of algorithmic vitamins, investing savvy, essential innovation minerals, engineering boosters, and passion fruit to ensure optimal scalability.

I drink Betterment every morning as part of a dev-healthy diet.

Edwin Chau

Edwin Chau

Betterment (adj)

  1. Seemingly simple on the surface, but complex behind the scenes.
  2. Easily scaled using efficient and optimized infrastructure.

Inception and Memento are examples of very Betterment movies.

Yuriy Goldman

Yuriy Goldman

Betterment (n)

  1. Fulfillment in personal life via sustainable financial means. For example: A hobbit’s second breakfast.
  2. That slick vessel that takes you where no man has gone before and available to you, as Captain Picard would say, “On Screen”.

Betterment, even the coffee we brew is top tier.

Adam Langsner

Adam Langsner

Betterment (n)

  1. A place where smart decisions come naturally to you and automatically to your customers.
  2. A way for investing to make sense – and cents.

Without Betterment, my money would wander aimlessly inside my checking account; with Betterment, my money wanders automatically into a diverisified blend of stocks and bonds.

Alan Norton

Alan Norton

Betterment (v)

To think less about money and more about what you want to do in life.

As a result of Bettermenting my way through my career as a startup engineer, I have many leather bound books and my apartment smells of rich mahogany.

Yuri Soussov

Yuri Soussov

Betterment (n)

  1. A workplace devoted to solving all problems with superior technology.
  2. An investing platform that combines top-notch investment advice with efficient technology to produce maximized results.

When retail investors were crushed by limited access to financial advice, high broker commissions, and a lack of investing transparency, Betterment came as a breath of fresh air.

Sarah Whinnem

Sarah Whinnem

Betterment (adv)

With equal consideration for design and technology, for form and function.

Massimo Vignelli’s subway maps have a very Betterment feel.

Evan Drewry

Evan Drewry

Betterment (n)

  1. A state of constant learning and improvement.
  2. A place where good people go to flourish and great ideas go to become reality.

I don’t always have excellent ideas, but when I do, I take them to Betterment.

Don Yu

Don Yu

Betterment (n)

The retail investor’s closest ally.

Betterment is to hard working professionals what dogs are to man: the dearest and most loyal friend.

Connor Lee

Connor Lee

Betterment (n)

  1. A sanctuary where your money can stay – a place where it can relax, ponder, and take time to grow.
  2. A platform that uses cutting edge technology to help you save time and money.
My dollars go to Betterment when they need a vacation.
 

Recommended Content

View All Resources
CI/CD: Shortening the Feedback Loop

CI/CD: Shortening the Feedback Loop

As we improve and scale our CD platform, shortening the feedback loop with notifications was a small, effective, and important piece.

CI/CD: Standardizing the Interface

CI/CD: Standardizing the Interface

Meet our CI/CD platform, Coach and learn how wee increased consistent adoption of Continuous Integration (CI) across our engineering organization. And why that's important.

Displaying Performance to Shape Better Investor Behavior

Displaying Performance to Shape Better Investor Behavior

Understanding your accounts’ performance can feel complicated. We’re advancing how we display performance to help answer your questions and make stronger investment decisions.

Explore your first goal

Safety Net

This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.

Retirement

Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.

General Investing

If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.

Smart Saver

You could earn 20X more than a typical savings account with our low-risk investing account for your extra cash.

How would you like to get started?

Your first step toward a smarter investing future starts here.

Create a Betterment account

Go ahead and join the smart, modern way to invest.

See what we can do for you

Tell us a bit about yourself, and we'll show you the benefits of investing with us.

Get a free investing checkup

Help us get a sense of your investing approach and see how you could improve.

Transfer a 401(k) or an IRA

Move an existing retirement account into a Betterment IRA.

Download the mobile app

Enjoy the Betterment experience anywhere on the go.

<title>Close</title>

Search our site

For more information and disclosures about the Betterment Resource Center, click here. | See our contributors.