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Engineering at Betterment

Defining the Word ‘Betterment’

What does 'Betterment' mean? Our engineers show give you their textbook definitions.

Articles by Sarah Whinnem

By Sarah Whinnem
  |  Published: February 22, 2013

Kiran Keshav

Kiran Keshav

Betterment (n)

A natural blend of algorithmic vitamins, investing savvy, essential innovation minerals, engineering boosters, and passion fruit to ensure optimal scalability.

I drink Betterment every morning as part of a dev-healthy diet.

Edwin Chau

Edwin Chau

Betterment (adj)

  1. Seemingly simple on the surface, but complex behind the scenes.
  2. Easily scaled using efficient and optimized infrastructure.

Inception and Memento are examples of very Betterment movies.

Yuriy Goldman

Yuriy Goldman

Betterment (n)

  1. Fulfillment in personal life via sustainable financial means. For example: A hobbit’s second breakfast.
  2. That slick vessel that takes you where no man has gone before and available to you, as Captain Picard would say, “On Screen”.

Betterment, even the coffee we brew is top tier.

Adam Langsner

Adam Langsner

Betterment (n)

  1. A place where smart decisions come naturally to you and automatically to your customers.
  2. A way for investing to make sense – and cents.

Without Betterment, my money would wander aimlessly inside my checking account; with Betterment, my money wanders automatically into a diverisified blend of stocks and bonds.

Alan Norton

Alan Norton

Betterment (v)

To think less about money and more about what you want to do in life.

As a result of Bettermenting my way through my career as a startup engineer, I have many leather bound books and my apartment smells of rich mahogany.

Yuri Soussov

Yuri Soussov

Betterment (n)

  1. A workplace devoted to solving all problems with superior technology.
  2. An investing platform that combines top-notch investment advice with efficient technology to produce maximized results.

When retail investors were crushed by limited access to financial advice, high broker commissions, and a lack of investing transparency, Betterment came as a breath of fresh air.

Sarah Whinnem

Sarah Whinnem

Betterment (adv)

With equal consideration for design and technology, for form and function.

Massimo Vignelli’s subway maps have a very Betterment feel.

Evan Drewry

Evan Drewry

Betterment (n)

  1. A state of constant learning and improvement.
  2. A place where good people go to flourish and great ideas go to become reality.

I don’t always have excellent ideas, but when I do, I take them to Betterment.

Don Yu

Don Yu

Betterment (n)

The retail investor’s closest ally.

Betterment is to hard working professionals what dogs are to man: the dearest and most loyal friend.

Connor Lee

Connor Lee

Betterment (n)

  1. A sanctuary where your money can stay – a place where it can relax, ponder, and take time to grow.
  2. A platform that uses cutting edge technology to help you save time and money.
My dollars go to Betterment when they need a vacation.
 

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