Free for 90 days: Sign up now and get 90 days managed free after your first deposit. See offer details

Coming soon: our new one-on-one advice packages. Learn more

Now available: our new one-on-one advice packages. Learn more

Get your entire Smart Saver balance managed free for 3 months. Enroll today

Get your entire Smart Saver balance managed free for 6 months. Enroll today

Introducing Smart Saver: You could earn 1.83% with our low-risk investing account for your extra cash.* Learn more

What We Offer

Frictionless Design

What does it mean to be “frictionless”? Simple, efficient, seamless, clean… these are all related – but there’s something about the term “frictionless”. I like it because it’s all about taking a bad process and making it better.

Articles by Betterment Editors

By the Editorial Staff
Betterment Resource Center  |  Published: June 8, 2012

 

We talk about simplicity a lot at Betterment. Da Vinci said: “simplicity is the ultimate sophistication” and we believe that is     true. Clever design is taking a complex process or frustrating experience and making it simple

– well really, making it frictionless. The process under the hood is still complex, but the experience is intuitive: it just works.“We want devices that do a lot, but that do not confuse, do not lead to frustration. Ahah! This is not about simplicity: it is about frustration.”

Don Norman, JND.org

“Friction is a hassle. Steps. Process. And in this increasingly tech­ni­fied world, there is still a surprising amount of red tape—and few examples of push back. We stress about things like price, storage and processor speed, instead of beauty, elegance and low friction.”

David Pogue, Scientific American

“We realized that when were describing people’s desired media experiences, we often used the word “frictionless.” It was meant to evoke an “it just works” sentiment.”

Peter Merholz, Adaptive Path

“Frictionless design is about dealing with and removing barriers and constraints. It’s about minimizing cognitive dissonance in the user experience. It ties the form of the things we design straight to the function. The idea of frictionless design is to build for the user experience. It is to build a user experience that might be complex, but is ultimately understandable and usable.”

Bernard Yu, Bernardyu.com

There are countless examples of processes that are rage inducing, frustrating, and unnecessarily complex: phone bills, health care plans, airport security …

But there are plenty of products making tangled processes frictionless. Finding a product that “just works” is a beautiful thing.

Which ones are your favorites?

Recommended Content

View All Resources
Betterment’s Approach to Financial Advice: An Overview

Betterment’s Approach to Financial Advice: An Overview

Achieving your financial goals is only possible if you plan effectively. Saving enough, choosing the right accounts, deciding when you can buy a house or when to retire—all of these are essential decisions even before you build an optimal portfolio.

Personal Investing Strategies Tailored For You

Personal Investing Strategies Tailored For You

We’ve long tailored customer portfolios based on factors like goal type, and risk tolerance. Now, we’re further personalizing our advice at the level of the portfolio strategy itself.

Here’s How Betterment Women Are Shaping the Future of Finance

Here’s How Betterment Women Are Shaping the Future of Finance

Twelve women across eleven different departments came together to talk about why they’ve chosen careers in fintech.

How would you like to get started?

Your first step toward a smarter investing future starts here.

Create a Betterment account

Go ahead and join the smart, modern way to invest.

See what we can do for you

Tell us a bit about yourself, and we'll show you the benefits of investing with us.

Get a free investing checkup

Help us get a sense of your investing approach and see how you could improve.

Transfer a 401(k) or an IRA

Move an existing retirement account into a Betterment IRA.

Download the mobile app

Enjoy the Betterment experience anywhere on the go.

Search our site

For more information and disclosures about the Betterment Resource Center, click here. | See our contributors.