Jonathan Stein, for one, spent two years building a system and overcoming steep regulatory hurdles before he was able to launch Betterment, an online bank and investment company that last year won the TechCrunch Disrupt best New York City startup award and a best-of-show award at Finovate, a conference that showcases financial technology innovations.
It’s important to be building something that will help people if you’re going to bother creating something new. Helping with money management is incidental – it just so happens to be an area that we know well where a lot of folks need help.
Also, for those keeping score, we are not a bank, nor an investment company. Betterment is an investment advisor and Betterment Securities is a broker-dealer – that’s the only way we’re able to offer the seamless services that we do.
Cash Analysis Methodology
Betterment's cash analysis aims to provide smart feedback when we think you have extra cash that could be earning you more value if it were in a higher yield account.
Remembering Jack: Why There Is No Betterment without Bogle
Without Jack Bogle, Betterment probably wouldn’t have ever been. He leaves a legacy of customer-centricity to live up to.
Betterment’s Model for Financial Advice: An Overview
Achieving your financial goals is only possible if you plan effectively. Saving enough, choosing the right accounts, deciding when you can buy a house or when to retire—all of these are essential decisions even before you build an optimal portfolio.
Explore your first goal
This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.
Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.
If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.
How would you like to get started?
Your first step toward a smarter investing future starts here.
Create a Betterment account
Go ahead and join the smart, modern way to invest.
See what we can do for you
Tell us a bit about yourself, and we'll show you the benefits of investing with us.
Get a free investing checkup
Help us get a sense of your investing approach and see how you could improve.
Transfer a 401(k) or an IRA
Move an existing retirement account into a Betterment IRA.
Download the mobile app
Enjoy the Betterment experience anywhere on the go.