Jonathan Stein, for one, spent two years building a system and overcoming steep regulatory hurdles before he was able to launch Betterment, an online bank and investment company that last year won the TechCrunch Disrupt best New York City startup award and a best-of-show award at Finovate, a conference that showcases financial technology innovations.
It’s important to be building something that will help people if you’re going to bother creating something new. Helping with money management is incidental – it just so happens to be an area that we know well where a lot of folks need help.
Also, for those keeping score, we are not a bank, nor an investment company. Betterment is an investment advisor and Betterment Securities is a broker-dealer – that’s the only way we’re able to offer the seamless services that we do.
Our Team of Experts
Our executive investing committee includes experts from a range of backgrounds. We make strategic decisions based on a systematic, evidence-based approach.
Redesigning How You Manage Your Finances at Betterment
Our new design represents a synthesis of a large body of customer feedback. We hope it meets your expectations.
How Banks Fail in Helping You Save Money
You may not realize it, but our financial lives are shaped by a great divide: banking vs. investment managers. In between lies most people’s pinnacle challenge: saving for the future.
Explore your first goal
This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.
Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.
If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.