Cut Out the Middle Men
Betterment is a way to cut out middle men. The power and clarity of this message were brought to my attention last week, over Thanksgiving, when I was home in Dallas. I spoke to an old friend about Betterment, described what we're doing, and made a comparison to online banks.
“Oh, so you cut out even more middle men than the branch-less banks,” she replied.
I think of our mission as bringing the best possible investments to our customers, and delivering them efficiently. In the process of achieving that mission, we’ve cut out a lot of middle men. It just hadn’t occurred to me what a powerful and attractive idea that is, in and of itself. We deliver direct access to the sources of wealth creation – stocks and bonds.
Unlike a bank account or other investment accounts, with Betterment, you don’t have to open multiple accounts to get started. You don’t have to choose among funds pitched by third parties, or risk buying under-performing proprietary funds. You don’t have a broker charging you separately from an advisor. You don’t have several people sitting between you and your investments, earning fat fees for doing nothing. You own the stocks outright, for one low fee. It’s a compelling proposition.
How Much Are You Losing To Idle Cash?
Uninvested cash may feel more readily available compared to when it's invested, but there can be better ways to manage your funds. Find out how.
Cash Analysis Methodology
Betterment's cash analysis aims to provide smart feedback when we think you have extra cash that could be earning you more value if it were in a higher yield account.
Managed Account or Self-Directed Brokerage Account?
Let’s explore the key differences between two types of common investment accounts: managed accounts and self-directed brokerage accounts.
Explore your first goal
This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.
Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.
If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.