Cut Out the Middle Men
Betterment is a way to cut out middle men. The power and clarity of this message were brought to my attention last week, over Thanksgiving, when I was home in Dallas. I spoke to an old friend about Betterment, described what we're doing, and made a comparison to online banks.
“Oh, so you cut out even more middle men than the branch-less banks,” she replied.
I think of our mission as bringing the best possible investments to our customers, and delivering them efficiently. In the process of achieving that mission, we’ve cut out a lot of middle men. It just hadn’t occurred to me what a powerful and attractive idea that is, in and of itself. We deliver direct access to the sources of wealth creation – stocks and bonds.
Unlike a bank account or other investment accounts, with Betterment, you don’t have to open multiple accounts to get started. You don’t have to choose among funds pitched by third parties, or risk buying under-performing proprietary funds. You don’t have a broker charging you separately from an advisor. You don’t have several people sitting between you and your investments, earning fat fees for doing nothing. You own the stocks outright, for one low fee. It’s a compelling proposition.
Investing in Different Assets: What are Your Possible Choices?
You want to begin investing, but have no idea where to start. Here is your guide to investing in different assets, jargon-free.
Investing’s Pain Gap: What You Put Up with To Earn Returns
Markets are frustrating—especially when you look at a year’s worth of returns. Year to year, you can easily experience what we call the pain gap. The key is to not let the pain gap create a behavior gap between your account and market performance.
What’s Inside the Betterment Portfolio Strategy?
Explore the asset classes in Betterment's recommended set of portfolios. Then, take a look at the exchange-traded funds (ETFs) underlying each part of the portfolio strategy.
Explore your first goal
This is a great place to start—an emergency fund for life's unplanned hiccups. A safety net is a conservative portfolio.
Whether it's a long way off or just around the corner, we'll help you save for the retirement you deserve.
If you want to invest and build wealth over time, then this is the goal for you. This is an excellent goal type for unknown future needs or money you plan to pass to future generations.
Explore your first step toward a better financial future
Invest without the hassle. We manage your portfolio, offer expert allocation advice, and take care of the manual trading work.
Whether retirement is a long way off or just around the corner, we'll help you plan for the retirement you deserve.
Get answers to your questions about Betterment. We can help you become more confident with your money.