Cut Out the Middle Men
Betterment is a way to cut out middle men. The power and clarity of this message were brought to my attention last week, over Thanksgiving, when I was home in Dallas. I spoke to an old friend about Betterment, described what we're doing, and made a comparison to online banks.
“Oh, so you cut out even more middle men than the branch-less banks,” she replied.
I think of our mission as bringing the best possible investments to our customers, and delivering them efficiently. In the process of achieving that mission, we’ve cut out a lot of middle men. It just hadn’t occurred to me what a powerful and attractive idea that is, in and of itself. We deliver direct access to the sources of wealth creation – stocks and bonds.
Unlike a bank account or other investment accounts, with Betterment, you don’t have to open multiple accounts to get started. You don’t have to choose among funds pitched by third parties, or risk buying under-performing proprietary funds. You don’t have a broker charging you separately from an advisor. You don’t have several people sitting between you and your investments, earning fat fees for doing nothing. You own the stocks outright, for one low fee. It’s a compelling proposition.
How’d the Market Do? That’s Harder To Answer Than You Think
In taxable investing, your after-tax return—the amount you “take home”—is what’s important. Yet far too many investors focus on market performance. Let’s look at the difference.
Take on More Control with Flexible Portfolios
You may be an experienced investor who enjoys Betterment but would like to change aspects of our recommended portfolios. Enter Flexible Portfolios.
Our Team of Experts
Our executive investing committee includes experts from a range of backgrounds. We make strategic decisions based on a systematic, evidence-based approach.
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