Lifehacker last week mentioned the popular Couch Potato Strategy, where money is 50% in Treasuries and 50% in a stock market index. Sounds a lot like a simple 50/50 allocation on Betterment. Except with Betterment, you’re likely to get better returns, because we rebalance your portfolio for you. So you can have your potato and eat some cake, too.
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Betterment is the largest independent online financial advisor with more than $10 billion in assets under management. The service is designed to help increase customers’ long-term returns and lower taxes for retirement planning, building wealth, and other financial goals. Betterment takes advanced investment strategies and uses technology to deliver them to more than 270,000 customers across its three business lines: direct-to-consumer, Betterment for Advisors, and Betterment for Business. Learn more.
Comments are closed for this post.About the Author: Jon Stein
Jon Stein is the CEO and founder of Betterment. Passionate about making life better, and with his experience from his career of advising banks and brokers on risk and products, he founded Betterment in 2008. Jon is a graduate of Harvard University and Columbia Business School, and he holds Series 7, 24, 63, and is a CFA charterholder. His interests lie at the intersection of behavior, psychology, and economics. What excites him most about his work is making everyday activities and products more efficient, accessible, and easy to use.
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