Free for 90 days: Sign up now and get 90 days managed free after your first deposit. See offer details

Coming soon: our new one-on-one advice packages. Learn more

Now available: our new one-on-one advice packages. Learn more

Get your entire Smart Saver balance managed free for 3 months. Enroll today

Get your entire Smart Saver balance managed free for 6 months. Enroll today

Introducing Smart Saver: You could earn 1.83% with our low-risk investing account for your extra cash.* Learn more

Investing Basics

Bogle Continues the Good Fight

John (Jack) Bogle, founder of The Vanguard Group, Inc. and long time advocate for better ethics in the financial industry, has announced he will serve as Senior Chairman of Advizent's Independent Board of Standards.

Articles by Betterment Editors

By the Editorial Staff
Betterment Resource Center  |  Published: August 7, 2012

Image Source: Advizent

“Advizent is a membership organization whose mission is to empower investors through education and by providing access to true fiduciary investment advice.”

Translated – it means regular people can gain access to advisors who have their best interests at heart (i.e. not conflicted by hidden partnerships or commissions). Advizent will elevate those advisors who meet their high standards of advice – “high standards that clearly meet the investor’s best interests,” according to Bogle.

The independent board is in the process of developing a concise set of Standards of Excellence for all advisors providing investment advice.

“Our Independent Board will develop a set of strict standards that we believe will be objective and unbiased and hold advisors accountable,” added Bogle.

Co-founders, Charles Goldman and Steve Lockshin say Advizent’s aim is to be completely independent and without conflict. Over time, investors can look to the industry body for guidance on good advice.

We applaud Advizent’s initiative. We hope it will elevate better ethics in the industry, and better outcomes for consumers.

Recommended Content

View All Resources
Betterment’s Approach to Financial Advice: An Overview

Betterment’s Approach to Financial Advice: An Overview

Achieving your financial goals is only possible if you plan effectively. Saving enough, choosing the right accounts, deciding when you can buy a house or when to retire—all of these are essential decisions even before you build an optimal portfolio.

How We Use Your Dividends and Deposits to Keep Your Tax Bill Low

How We Use Your Dividends and Deposits to Keep Your Tax Bill Low

Every penny that comes into your account is used to rebalance dynamically—and in a tax-savvy way.

What’s Inside the Betterment Portfolio Strategy?

What’s Inside the Betterment Portfolio Strategy?

Explore the asset classes in Betterment's recommended set of portfolios. Then, take a look at the exchange-traded funds (ETFs) underlying each part of the portfolio strategy.

How would you like to get started?

Your first step toward a smarter investing future starts here.

Create a Betterment account

Go ahead and join the smart, modern way to invest.

See what we can do for you

Tell us a bit about yourself, and we'll show you the benefits of investing with us.

Get a free investing checkup

Help us get a sense of your investing approach and see how you could improve.

Transfer a 401(k) or an IRA

Move an existing retirement account into a Betterment IRA.

Download the mobile app

Enjoy the Betterment experience anywhere on the go.

Search our site

For more information and disclosures about the Betterment Resource Center, click here. | See our contributors.